Synopses & Reviews
Synopsis
This book introduces the readers to the multi-faceted art of managing patent portfolios. Patent, taken on its own, is a powerful legal asset to protect and defend the differentiation of the technological advancement and associated products with others. When taken as an aggregate, patents can be a formidable coup in a competitive market. However, before patent as a portfolio can be part of the stratagem to do wonders, a systematic, efficient and effective approach of analysis is imperative to extracting its intelligence to support technology development and industrial competition. Such intelligent factual enquires of patent data under the backdrop of 'Big Data' forms the success of today's patent system, which is a synthesis of the legal institutions and the technological procreation.In this book, we aim to explore the various nuts and bolts of the system such as alliances and standardisation that allows companies to manoeuvre their ways around the maze of patents. We will show how companies can leverage their innovation among the patent thickets and new business models from patent alliances and IP intermediaries to their benefits.Readers will be guided through the two phases of Preparation and Precipitation. Under the Preparation stage, there are two dimensions: Elucidation and Exploration. Under the Precipitation phase are the Exploitation and Evaluation dimensions.
Synopsis
Patents are powerful weapons in a company's legal arsenal, with both defensive and offensive capabilities. Patents protect a company's innovation from potential infringers, while at the same time support the company's efforts to exploit their innovation commercially in the global marketplace. This book explores the role of patents in today's knowledge economy. We discuss how patents have become a valuable commodity and have a lucrative market of their own. However, to profit from patent monetization, this Patent market must be closely linked to the R&D market and the Product Market.
This book offers a systematic approach to patent deployment to maximize profits beginning with data collection from patent, journal and business sources. Readers will be guided through analyses of the patent landscape to identify traps and opportunities for commercialization. This book argues that patents must be aggregated into portfolios to maximize their effectiveness and value in the modern economy. With strong patent portfolios, companies can be engaged in licensing and more sophisticated business models like forming patent alliances and collaborating with IP intermediaries. Finally, the book will provide an overview of the various ways of valuing patents and suggest some simplified approaches for management to value the company's patents.