Synopses & Reviews
In today's changing, untrusting markets, companies need to do something more to stand out -- something special to succeed. If that extra something is also more sustainable, in that it's long-lasting and that it's supportive of the wider world, then it has the best chance of creating larger and longer impact. People, Planet, Profit focuses on three ways that companies can grow their business while transforming their values: by defining a purpose to their business beyond profit -- what it does for people's lives and society in general; by translating that into a compelling proposition for customers; and by aligning the whole business to deliver this proposition practically and more profitably. Author Peter Fisk writes in the engaging voice that made his book Marketing Genius so popular.
Review
"Fisk... persuasively argues that leadership and responsibility for the world's future must be an integral component of every organization's culture and strategic planning. Incorporating interesting case studies and comments from a number of today's business leaders, the chapters provide unique insight into the ways in which companies as diverse as Apple Computer and Wal-Mart are translating this demand for a social purpose into practical plans that create business value and long-term viability while also demonstrating a commitment to environmental and social issues." - S. R. Kahn, University of Cincinnati
Review
"Explores how sustainability can be a driving force for innovation and growth and considers how to connect social and environmental issues with consumer, brand, and commercial agendas." -Journal of Economic Literature
Synopsis
This work focuses on three ways that companies can grow their business while transforming their values: by defining a purpose to their business beyond profit; by translating that into a compelling proposition for customers; and by aligning the whole business to deliver this practically and more profitably.
Synopsis
Social and environmental issues are more important than ever and consumers are committed to supporting change. 'Doing good' is no longer a peripheral activity but fundamental to every aspect of how we do business, every day, for everyone.
People, Planet, Profit is the first book to truly address business growth in the context of social and environmental concerns. It's a practical guide to new business opportunity, operational improvement and competitive advantage. Full of inspiring case studies, it looks at the challenges faced by key players such as Google, Microsoft, Apple, Nokia, Nike, Amazon, M&S and Walmart. With plenty of comments from industry insiders, it's essential reading for CEOs and business managers who are searching for new ways to create value, to make sense of business in a rapidly shifting landscape, and to deliver profitable growth whilst also doing the right thing.
Synopsis
In today's changing, untrusting markets, companies need to do something more to stand out -- something special to succeed. If that extra something is also more sustainable, in that it's long-lasting and that it's supportive of the wider world, then it has the best chance of creating larger and longer impact. People, Planet, Profit focuses on three ways that companies can grow their business while transforming their values: by defining a purpose to their business beyond profit -- what it does for people's lives and society in general; by translating that into a compelling proposition for customers; and by aligning the whole business to deliver this proposition practically and more profitably. Author Peter Fisk writes in the engaging voice that made his book Marketing Genius so popular.
About the Author
Peter Fisk has been identified by Business Strategy Review as "one of the best new business thinkers." He is founder and CEO of The Genius Works, which provides coaching, consulting, and executive development services. He is an experienced strategist and marketer, a speaker and coach, and the author of Marketing Genius and Customer Genius.
Table of Contents
Part 1: Rethinking Business
Chapter 1: Purpose beyond Profits
Making peoples lives better
Defining an inspiring purpose
Turning promises into reality
Google and Microsoft
Chapter 2: Strategies for Growth
Finding markets with sustainable growth
Creating differentiation by doing good
New business models for a new world
Apple and Nokia
Chapter 3: Inspiring Leadership
Leaders of the new business world
Leaders as the catalysts of change
What it means personally
Patagonia and Timberland
Part 2: Reconnecting Business
Chapter 4: Conscience Consumers
Enabling people to be good
The new consumer agenda
Segmenting the conscience consumer
Coca-Cola and Danone
Chapter 5: Sustainable Innovation
Social and environmental drivers of innovation
Innovating every aspect of business
The creative potential of social entrepreneurs
Amazon and eBay
Chapter 6: Engaging consumers
Engaging people through enlightened dialogue
Building networks to do more together
The good” consumer experience
Marks & Spencer and Wal-Mart
Part 3: Releasing Business
Chapter 7: Sustainable Operations
Working better together
Good sourcing, transporting and producing
The power of sustainable energy and technology
Adidas and Nike
Chapter 8: Delivering Performance
Certification, labels and sustainable impacts
Linking sustainability to business results
Managing business performance and reputation
News Corporation and Time Warner
Chapter 9: Transforming Business
Making sustainable change happen
Articulating the case for change
Managing the implementation
Ikea and Interface
Chapter 10: Sustainable Futures
Leading in the new business world
Sustainable innovation and lifestyles
Business as a force for positive change
Part 4: Resources
The People Planet Profit A to Z
The People Planet Profit Blueprint
The People Planet Profit Directory
The People Planet Profit Programme
Authors and Contributors