Synopses & Reviews
Taking photographs has become easier over the years, but taking photographs that have impact and lasting power has not. Such images require heart, and some understanding of the factors that make an image noteworthy. Perception and Imaging, Second Edition will lead you into areas and concepts that will spark your intellectual curiosity and assist you in your image making. What is known about vision and the visual process is overwhelming; what is directly applicable to pictures is not. Perception and Imaging, Second Edition is the visual artist's gateway to the principles that drive visual perception.
Perception and Imaging, Second Edition invites you to explore the domain of the subconscious and collective unconscious, and the role subliminals, secondary images, and archetypes play; the role of memory and association, and why ambiguity and illusion are an important components;
why soft and hard contours (edges) are critical to sharpness, contrast, color, and depth perception; and how visual rhetoric has been used to give impact to photographs, advertisements, posters, promotional material, and motion pictures. Perception and Imaging, Second Edition is for anyone and everyone involved with visual images and has a desire to better understand them.
Many examples of metaphor, metonymy, paradox, pun, homology, hyperbole, ellipses, inversion chiasmus, allusion, and other rhetorical devices.
A new enlarged section on color, with 15 new color images presenting color measurement and notation, color connotations, color illusions, color constancy, color synesthesia, metamerism, and defective color vision.
The chapter on Critique has been expanded to include the use of Group Dynamics. Photographs are polysemantic, possessing layered meanings.
Review
"There are dozens of delightful exercises to tease the mind. There are charming illustrations and intense photographs. There are insightful quotations from thinkers that I would like to share an espresso and hours of deep conversation with." - Corinne Whitaker, giraffe.com
"Dr. Zakia quotes Josef Albers as saying, "Art is not an object but an experience." He could have been talking about this splendid book." - Corinne Whitaker, giraffe.com
Review
"Art is not an object but an experience." He could have been talking about this splendid book." - Corinne Whitaker, giraffe.com
Synopsis
Taking photographs has become easier over the years, but taking photographs that have impact and lasting power has not. Such images require heart, and some understanding of the factors that make an image noteworthy. Perception and Imaging, Second Edition will lead you into areas and concepts that will spark your intellectual curiosity and assist you in your image making. What is known about vision and the visual process is overwhelming; what is directly applicable to pictures is not. Perception and Imaging, Second Edition is the visual artist's gateway to the principles that drive visual perception.
Perception and Imaging, Second Edition invites you to explore the domain of the subconscious and collective unconscious, and the role subliminals, secondary images, and archetypes play; the role of memory and association, and why ambiguity and illusion are an important components;
why soft and hard contours (edges) are critical to sharpness, contrast, color, and depth perception; and how visual rhetoric has been used to give impact to photographs, advertisements, posters, promotional material, and motion pictures. Perception and Imaging, Second Edition is for anyone and everyone involved with visual images and has a desire to better understand them.
Many examples of metaphor, metonymy, paradox, pun, homology, hyperbole, ellipses, inversion chiasmus, allusion, and other rhetorical devices.
A new enlarged section on color, with 15 new color images presenting color measurement and notation, color connotations, color illusions, color constancy, color synesthesia, metamerism, and defective color vision.
The chapter on Critique has been expanded to include the use of Group Dynamics. Photographs are polysemantic, possessing layered meanings.
About the Author
Richard D. Zakia, Ed.D., Professor Emeritus at Rochester Institute of Technology, has taught in many areas of photography including graphic design and multimedia design. During his 34 years at R.I.T., Dr. Zakia served as the chair of the Fine Art Photography Department and Graduate Program in Imaging Arts, and for a six-year period was a photographic engineer in development and research at Kodak. He is the recipient of the Eisenhart Outstanding Teaching Award and the author/co-author of 12 books on photography, including The Focal Encyclopedia of Photography.
Table of Contents
Selection (Ganzfeld, Notan, Camouflage, Exercises); Gestalt Grouping; Memory and Association; Space, Time, and Color; Contours; Illusion and Ambiguity; Morphics; Personality; Subliminals; Critiquing Photographs; Rhetoric