Synopses & Reviews
Perrys Department Store: A Product Development Simulation simulates the product development experience of a buyer or product developer at fictional department store Perrys, while exposing students to the principles, concepts, knowledge, and skills needed for success in a real-world setting. The text covers the entire process of developing a new line of jeans, from defining the customer to conceptualizing the product line and selecting fabric/trims to completing a specpack. The accompanying CD-ROM provides resources and worksheets to complete the simulation.
About the Author
Karen M. Guthrie and Rose J. Regni teach at Virginia Commonwealth University
Table of Contents
* Perry's Department Store's Trading Area
* Data for Defining the Perry's Customer
* Industry Research
* Theme and/or Inspiration Board Presentations
* Design and Concept Board Presentation
* Specifications
* Blank Work Sheets