Synopses & Reviews
How to win people over and get them to follow you anywhereCharm, character, appeal, personality – call it what you will, it's that special something that turns No into Yes, closes the sale and makes others want to go that extra mile. At work, it can spell success. In life too, it can be the key to achieving your goals. Now, with the help of top executive coach Elizabeth Kuhnke, you can unleash your own powers of persuasion.
The something that's special – get a handle on the qualities people find most compelling and learn to integrate them into your presentation
Click! – establish a connection with your listener, make your case, and display your credibility and expertise
Listen and learn – become an active listener and zero in on what really matters to your audience
Evolve and adapt – define their decision-making style and adapt your approach for maximum effectiveness – no matter how different your audience is from you
Master the gentle art – motivate others by quietly appealing to their drives, needs, and desires and lead by example
It's not just what you say – discover the enormous power of non-verbal cues, including body language, tone of voice, and style of dress – and learn how to wield it
Open the book and find:
How to master body language, style and tone
The way to use key words and behaviours that have an impact
Ways to find common ground and establish a connection
How to capture their attention and keep them interested
Advice on putting yourself across convincingly
How to get things done through others
What makes others tick
The secret of adapting an approach to any audience on the fly
Learn to:
Become more influential in the workplace
Develop effective listening and rapport-building techniques
Adapt to your listener's style
Use persuasive language to reach your goal
Synopsis
Many people want to gain trust or support in business and throughout life, but the true skill is doing so in a charming fashion! Whether you're convincing the boss about your much-deserved promotion or a busy restaurateur to offer a better table, the power of persuasion can help improve and increase your successes.
Elizabeth Kuhnke, author of the bestselling Body Language For Dummies, guides the reader through easy-to-implement techniques that can turn a timid person into someone bursting with self confidence and the ability to influence.
Topics covered will include:
- The key elements in becoming more persuasive - body language, listening skills, using persuasive words and actions
- Finding a common ground and establishing a connection with your audience
- Capturing their attention and keeping them interested
- Putting yourself across convincingly
- Getting things done through others
- Identifying the type of person you're dealing with - and responding in an appropriate manner
About the Author
Elizabeth Kuhnke is an Executive Coach and founder of Kuhnke Communication. She is also the author of the popular Body LanguageFor Dummies.
Table of Contents
Introduction 1Part I: Preparing to Persuade and Influence 7
Chapter 1: Laying the Groundwork for Persuasion and Influence 9
Chapter 2: Finding Common Ground with Your Audience 27
Chapter 3: Establishing an Emotional Connection 57
Chapter 4: Putting Together a Compelling Case 73
Chapter 5: Establishing Your Credibility 93
Chapter 6: Exhibiting and Exercising Your Expertise 117
Part II: Developing Your Persuasive and Influencing Skills 135
Chapter 7: Listening Actively 137
Chapter 8: Gaining and Maintaining Your Audience’s Interest 155
Chapter 9: Gearing Your Approach to Different Decision-Making Styles 177
Part III: Picking the Right Approach 205
Chapter 10: Getting Things Done with the Help of Others 207
Chapter 11: Leading by Example: Quietly Creating Big Change 229
Chapter 12: Appealing to Other People’s Drives, Needs and Desires 245
Part IV: Putting Persuasion and Influencing Skills into Practice 271
Chapter 13: Getting Physical: Putting Body Language to Work 273
Chapter 14: Perfecting Your Persuasive Voice 293
Part V: The Part of Tens 321
Chapter 15: Ten Sure-Fire Ways to Influence Anyone 323
Chapter 16: Ten Ways to Persuade Electronically: Emails and Beyond 329
Chapter 17: Ten Ways to Persuade over the Phone 339
Chapter 18: Ten Essential Instruments for Your Persuasion Toolkit 347
Index 357