Synopses & Reviews
Synopsis
We are good at designing beautiful products and we offer good services. We always know exactly what the user wants and we know dozens of methodologies. However, if we have to convince our customers and colleagues, we find it rather difficult.
For one reason or another, pitching ideas is one of the most undervalued practices in the creative field. From convincing a colleague to opt for a certain methodology to persuading a customer to go for a certain concept, you can have the best ideas in the world, but if you are not able to bring them across, they will never become reality.
In this book the author will take you inside the heads of the people you have to convince. Pitching Ideas will help you to find the essence of the idea you want to get across and will explain how you can really convince the right people in the end.
Synopsis
You have another fantastic idea But can you get the support needed to make it real? Pitching ideas is one of the most underrated practices in organisations. From convincing a colleague to do something differently, to persuading a customer to back a new concept; influencing others is a crucial creative skill.
In this book you'll learn how to get buy-in from others, and discover more about how to:
- Define the goal you want to reach.
- Grab the core of the idea you have.
- Understand who you need to convince to reach your goal.
- Prepare yourself for the pitch.
- Deliver the pitch.
Whether you find pitching a struggle or you just want to brush up on your technique, this book is for you