Synopses & Reviews
Planning Research in Hospitality and Tourismprovides a concise and clear approach to planning research projects which are a necessity in most hospitality and tourism courses taught at degree level. The text considers the particular characteristics of the hospitality and tourism industry, whilst providing a balanced approach toward both quantitative and qualitative methods of research. The text also carefully considers the international aspect of the industry and the people it employees, which supports the books aims of:* Providing an excellent understanding of the basic principles of conducting research, in a straight forward 'Sno nonsense' guide* Carefully considering the particular characteristics of the hospitality and tourism sectors in relation to embarking on a research project in the area* Including in each chapter an 'SInternational Dimension' section, as well as case studies, questions and reflections on the research process
Table of Contents
Increasing the credibility of your research -- Summary -- Review questions -- Annex: Hospitality and tourism studies using different data collection techniques -- References -- 7. Writing your research proposal -- Section One -- Section Two -- Section Three -- Closing your proposal: the appendix -- Summary -- Student experiences -- Review questions -- References -- 8. Conducting the fieldwork -- Negotiating access to organizations -- Professional conduct in the interview setting -- The international dimension -- Summary -- Student experiences -- Review questions -- References -- 9. Analysis of qualitative data -- Qualitative data -- Different approaches to qualitative data analysis -- Using Computer-Assisted Qualitative Data Analysis Software (CAQDAS) -- The international dimension: language and 'language equivalence' -- Summary -- Review questions -- Annex: Extended example of inductive analysis -- References -- 10. Analysis of quantitative data -- Scales in quantitative analysis -- Organization, coding and entering data for analysis -- Analysing quantitative data -- Summary -- Exercises: quantitative statistical analysis -- Review questions -- References -- 11. Writing up the dissertation -- Cover page, abstract, acknowledgements and contents -- Introduction -- Literature review chapters -- The research design chapter -- Presenting and discussing your findings -- Conclusions and implications -- The last chapter: introduction revisited -- The final touches -- Other presentation conventions -- Summary -- Turning a dissertation into an academic paper -- Review questions.