Synopses & Reviews
Exclusive Podcast Academy training now available in a book!
Podcast Academy, the leader in audio/video podcast and new media education, brings you their first book, Podcast Academy: The Business Podcasting Book, based on their seminars. Written by industry experts, this book brings you practical experience that you can apply to your own business. It covers planning, content creation, legal considerations, branding, marketing, advertising, monetization, and much more. The authors and contributors have been behind many of the earliest corporate podcasts and share their knowledge, success, and real-world experience with you.
Podcasting is changing the way organizations are communicating with their customers, prospects and the media. It is an essential new medium for any company looking to extend their communications outreach, and expand their brand awareness. This applies for companies, organizations, charities, schools and groups that range in size from small to Fortune 500 enterprises. If you are thinking about podcasting as a medium for your organization, The Business Podcasting Book will give you a solid understanding of how to create your own company's voice, measure your efforts and maximize your opportunity. Implement your podcasting strategy now!
*Covers the entire business side of podcasting: planning, monetizing,
marketing, measuring and much more
*Case studies from corporate podcast initiatives - what works and what to avoid
*Individual author and contributor tips from Podcast Academy’s™ line up of experts
Review
Podcast Academy, the leader in audio/video podcast and new media education, brings you their first book, Podcast Academy: The Business Podcasting Book, based on their seminars.
Review
"This is the book I wish we'd had before our first podcasting initiative; it would have saved me countless headaches and missteps. Now that it's here, I'm referring to it constantly as we get our next one off the ground." Eric Schumacher-Rasmussen, Editor, StreamingMedia.com
"I highly recommend this to podcast producers, marketing, business professionals or someone with a interest in how the business of podcasting works. I have several books on podcasting. Most if not all are collecting dust on my shelf. In the first week of having this book it became the most worn, highlighted, and read book on this topic to the point it is on my desk as a direct reference to projects I am working on right now and I don't see it moving any time soon." -Brian Edie, Calgary Social and New Media Meetup Group
Synopsis
Corporate podcasting is changing the way organizations are communicating with their customers, prospects and the media. Podcasting is rapidly emerging as an essential tool for companies looking to communicate with their customers, and expand their brand awareness. This applies for companies that range in size from small businesses to Fortune 500 enterprises. If you are thinking about podcasting as a medium for your company, the Podcast Business Guide will help you make the best use of podcasting and prime you for the best impact.
The Podcast Academy and their line up of experts bring you practical industry experience that you can apply to your business needs. The book covers planning, content creation, legal considerations, branding, advertising, monezitation, and much more. The authors and contributors have been involved with some of the biggest podcasts to date and bring their successes and lessons-to-be-learned directly to you. This book cuts through all of the podcasting clutter and hype and gives you the essentials on what you need to know about the medium, how it will affect your position in the marketplace, and what you can do to create your own company's voice.
* Podcast Academy, the leader in podcast training, brings you the leading experts' industry knowledge
* Covers all the business side of podcasting: planning, monetizing, marketing and more
* Case studies from corporate podcasting - what went right and wrong
About the Author
Michael W. Geoghegan is co-founder and CEO of GigaVox Media and Podcast Academy. His podcasting endeavors include Disneyland, Reel Reviews: Films Worth Watching, Grape Radio, and PrivaCast, an enterprise-level solution for secure RSS currently used by Duke University. Michael is also co-author of "Podcast Solutions: The Complete Guide to Podcasting", speaks frequently on podcasting's impact on new media and its corporate applications, and is often quoted by the media including in The New York Times, USA Today, CNN and Wired Magazine.
Greg CangialosiRyan IrelanTim Bourquin is Founder and CEO of TNC New Media, Inc., an online media company that has developed, launched and grown several advertising-supported podcasting sites and the Founder of the Podcast and New Media Expo (NewMediaExpo.com), an annual conference and tradeshow for digital content creators. Tim’s expertise in building communities and creating audio content for community websites has allowed TNC New Media to develop niche content that is attractive to both the listener and advertisers wanting to reach a highly-targeted audience.
Colette Vogele practices intellectual property law specializing in technology, new media, and the arts. She heads Vogele && Society. In January 2007, Vogele launched Rules for the Revolution, an audio podcast offering commentary on the legal questions faced by podcasters, video-bloggers and others engaged in new media innovations.
Society. In January 2007, Vogele launched Rules for the Revolution, an audio podcast offering commentary on the legal questions faced by podcasters, video-bloggers and others engaged in new media innovations.
Table of Contents
Section 1: Podcasting Overview: Understanding the Medium and It’s Impact on Business
1. The Podcasting Revolution
2. Leveraging the Shift to Social Media
3. The Emergence of Corporate Podcasting
Section 2: Podcasting Fundamentals: Planning and Development
4. Internal Considerations for Podcasting
5. Planning Your Podcast
6. Pre-Production Decisions
Section 3: Producing the Podcast: Production, Delivery & Legal Issues
7. Podcast Production
8. Podcast Post-Production
9. Legal Issues
10. RSS: The Plumbing Behind the Medium
Section 4: Podcast Distribution: Marketing, Measuring, and Monetizing
11. Getting Your Podcast Out There
12. Online Marketing Tactics that Generate Results
13. Building Community and Interactivity
14. Show Me the Metrics
15. Making Money with Your Podcast
16. Putting It All Together