Synopses & Reviews
This volume considers the emergence and development of modern retailing from an historical and management perspective in the period 1750-1950. The history of retail business development is an under researched area and these studies address the need for further research and provide examples of current research activity. the book considers, the early emergence of retail forms in the late 18th century, the evolution of retail forms in the 19th century and the late adaptation of retail innovation in the early 20th century.
This work brings together the literature from retail management as well as history. In this, it bridges the gap between the two disciplines. this gap in the understanding of the historical dimension within retail management studies and the understanding of retail management issues in history has hindered the development of valuable research in this area.
Table of Contents
Why Labour won /Philip Gould --Why the Conservatives lost /Daniel Finkelstein --"Sausages or policemen?" the role of the Liberal Democrats in the 1997 general election campaign /Richard Holme and Alison Holmes --Role of Labour's advertising in the 1997 general election /Chris Powell --Conservative party's advertising strategy /Steve Hilton --Media and the polls : pundits, polls and prognostications in British general elections /Robert M. Worcester --Constituency campaigning in the 1997 general election : party effort and electoral effect /David Denver and Gordon Hands --First internet election? UK political parties and campaigning in cyberspace /Stephen Ward and Rachel Gibson --Swingers, clingers, waverers, quaverers : the tabloid press in the 1997 general election /David McKie --Leaders and leading articles : characterisation of John Major and Tony Blair in the editorials of the national daily press /Colin Seymour-Ure --Too much of a good thing? television in the 1997 election campaign /Peter Goddard, Margaret Scammell and Holli A. Semetko --Change in the air : campaign journalism at the BBC, 1997 /Jay G. Blumler and Michael Gurevitch --Television and the 1997 election campaign : a view from Sky News /Adam Boulton --Debate that never happened : television and the party leaders, 1997 /Richard Tait --Debate on section 93 of the Representation of the People Act in favour : the case for the Society for Prevention of Cruelty to Candidates /Austin Mitchell --Debate on section 93 of the Representation of People Act the case against : scrap it /Ivor Gaber --Regulations, the media and the 1997 general election : the ITC perspective /Stephen Perkins --Legal constraints, real and imagined /Colin Munro.