Synopses & Reviews
Why do some ideas break out and others fade away? What causes people to become so excited about a product that they can?t wait to tell their friends? How can an idea be communicated so that it catches fire in people?s imaginations?
Popular author, consultant, and workshop leader Sam Horn identifies what makes an idea, message, or product break out, and presents a simple and proven process?POP! (Purposeful, Original, Pithy)?to create one-of-a-kind ideas, products, and messages that pop through the noise, off the shelf, and into consumers? imaginations.
Synopsis
From the author of
Tongue Fu! comes a unique and inspiring guide to jumpstart creativity and make ideas POP!
A powerful tool for entrepreneurs, businesspeople, authors, and anyone who wants to break out big, the POP! process is a fun, fascinating, strategic approach for making messages Purposeful, Original, and Pithy-to generate instant intrigue and word-of-mouth buzz.
About the Author
Sam Horn is a popular business consultant, keynote speaker, training workshop leader, and author. Over the past twenty years, she has spoken to more than a half million people in thirty-five states. She won the 2003-4 Outstanding Capital Speaker Award, among other distinctions.