Synopses & Reviews
Synopsis
Mit einem Essay von Steven Heller
Armin Hofmann ist eine Pionierfigur des Schweizer Grafik Design. 1946 nahm er seine langjAhrige LehrtAtigkeit an der Basler Gewerbeschule auf und entwickelte - spAter in vitalem Dialog mit Wolfgang Weingart - eine pAdagogische BefAhigung, die hAchste Anerkennung fand die Landschaft des internationalen Grafik Design nachhaltig verAnderte. Poster Collection 07 kann durchaus als lAngst fAllige Monographie Hofmanns Werk verstanden werden. Das Buch enthAlt alle wichtigen Plakate, sowie einige Beispiele seiner bekanntesten SchA1/4ler.
Synopsis
Poster Collection 07 gathers the most important posters of Armin Hofmann, and shows them corresponding to his fundamental importance as a graphic design teacher in a context with works from his most famous students, who continued his methods. After completing an apprenticeship in lithography, Armin Hofmann (born 1920) began teaching his own typographic principles at the Basel School of Design in 1947. He and his colleagues who contributed to the development of Swiss international Style, advocated a belief in absolute and universal graphic expression. Hofmann has also taught at Yale and the Philadelphia Museum School of the Arts. In 1965 he wrote the Graphic Design Manual, which is regarded as a fundamental work in the field of modern graphic design and art.
"
Synopsis
The Poster Collection of the Zurich Museum fur Gestaltung offers a record of the history of the poster, in Switzerland and worldwide, from its beginnings in the 19th century to its current existence. The collection is continually being expanded and brought up-to-date, and maintains a continuous dialogue with contemporary output while acknowledging historical achievements. The museum's poster collection is one of the most comprehensive and significant archives of its kind in the world. Poster Collection 07 gathers together the most important posters of Armin Hofmann, presenting them in the context of works by his most famous students. An exceptionally influential graphic-design teacher, Hofmann instructed, and has seen his methods continued by, such practitioners as Nelly Rudin, Karl Gerstner, Pierre Mendell, Klaus Oberer and Grard Ifert. Born in 1920, Hofmann began teaching his own typographic principles at the Basel School of Design in 1947. He and his colleagues contributed to the development of Swiss International Style, advocating a belief in absolute and universal graphic expression. Hofmann also taught at Yale University and the Philadelphia Museum School of Arts. His 1965 Graphic Design Manual is regarded as a fundamental work in the field of modern graphic design and art.