Synopses & Reviews
Generate Hundreds of Thousands of Dollars in Pro Bono Services
More than $15 billion in pro bono services is donated to nonprofits every yearfour times as much as all corporate grantmaking. These services go beyond legal services, to marketing, strategic planning, technology, and more. Powered by Pro Bono, a hands-on guide from the leader in the field, provides step-by-step directions for how your nonprofit can secure and manage these valuable resources to get the results you need.
"Taproot was remarkably able to transform pro bono service from an unreliable solution into one that hundreds of nonprofits count on every year. This book finally lets the rest of us in on the secrets behind how they have made it work."
Jeanne Bell, CEO, CompassPoint Nonprofit Services; chair, Alliance for Nonprofit Management
"This book is a critical resource for any nonprofit board serious about resource generation."
Linda Crompton, CEO, BoardSource
"Powered by Pro Bono discusses effective approaches to attract and manage pro bono services."
Evan Hochberg, national director, Community Involvement, Deloitte Services LP
"This book will unlock the vault of talent and skills that companies can bring to the nonprofit sector, and ultimately help build stronger communities."
Ken Sternad, president, The UPS Foundation
"Powered by Pro Bono is required reading for anyone committed to making long-term, positive impact in their communities."
Caroline Barlerin, director, Global Community Engagement, Hewlett Packard's Office of Sustainability and Social Innovation
"Companies are increasingly developing pro bono programs as a key tool to increase their positive community impact. This book is an essential guide for nonprofits to prepare for this fast-growing trend."
Margaret M. Coady, director, Committee Encouraging Corporate Philanthropy
Synopsis
Organized into four sections, the book provides a framework and tools for implementing a pro bono program within the nonprofit organazation based on Taproot's national research profiling eight distinct models of pro bono service.
- Section One orients readers to pro bono and why it is a worthwhile investment. It will teach them how to build and deploy a sustainable and impactful pro bono program.
- Section Two will guide readers after they have acquired pro bono resources, giving them the knowledge to negotiate, scope and manage that work to effective completion.
- Section Three provides bluprints for managing each stage of the project process based on Taproot's experience from over 1,300 engagements.
- Section Four shows readers how to integrate pro bono into the organization's overall strategy. It will answer questions such as, “how to tie pro bono into your strategic planning process and staffing plans,” “how to build long term relationships with companies,” and “how to turn pro bono into something bigger, long term and integrated.”
Synopsis
This essential resource offers the much-needed tools and a framework for implementing a pro bono program within a nonprofit organization. The book is based on the author’s national research and profiles eight distinct models of pro bono service. The book includes information on how to create and sustain a successful pro bono project and offers guidance on negotiating and managing an effective program. In addition to providing blueprints for managing each stage of pro bono project, the book answers such questions as “how to tie pro bono into your strategic planning process and staffing plans,” “how to build long term relationships with companies,” and “how to turn pro bono into something bigger, long term and integrated.”
Synopsis
How to access the power and profitability of pro bono resourcesSavvy nonprofits use strategic management, marketing, technology, leadership to be competitive. With strapped budgets, many nonprofits cannot afford to pay for these resources.? However, businesses are an often overlooked as an effective source of skilled professionals who can supply the needed skills. This book shares the acclaimed Taproot Foundation?s pro bono best practices and shows nonprofit managers to apply them to their own unique challenges in a low-to-no-cost way.? The author offers keys to identifying opportunities for using pro bono sources, recruiting pro bono resources, and managing pro bono projects effectively.
- Reveals how a nonprofit can partner with a global corporations to further their mission in an effective and low-cost manner
- Aaron Hurst is the president and founder of the Taproot Foundation who pioneered a new field in community investment and continually breaks new ground through its signature, catalytic programs designed for the emerging global pro bono marketplace
- Gives nonprofit managers and staff the keys to identifying opportunities for using pro bono resources
Taproot?s Aaron Hurst offers a hands-on guide to managing and engaging pro bono resources directed at nonprofit organizations.
About the Author
Aaron Hurst is the president of Taproot Foundation. He is one of the nation's most recognized social entrepreneurs, and a leading advocate of pro bono service. He is also the author of the inspirational
Mommy and Daddy Do It Pro Bono.
Taproot Foundation, founded in 2001, leads the rapidly expanding pro bono marketplace. Taproot has served more than 1,300 nonprofit organizations through its award-winning Service Grant Program, designed pro bono programs for dozens of leading companies, and sparked key national pro bono initiatives such as Billion + Change.
Table of Contents
Figures, Tables, Exhibits, and Worksheets ix
Preface xiii
Aaron Hurst
Acknowledgments xvii
About the Taproot Foundation xix
Introduction: Pro Bono 101 1
How to Use This Book 2
A Brief History of Pro Bono 4
Nonprofi t Pro Bono Use and Need Today 5
Making Pro Bono Work: Five Principles 10
Getting Started 14
Stage One: Scope Projects 17
Understanding Your Pro Bono Project Needs 20
Using a To-Do List to Identify Project Needs 21
Screening: Four Tests for Great Pro Bono Engagements 24
Scoping the Project and Building an Internal Team 31
Conducting a Pre-Mortem 40
Stage Two: Secure Resources 45
The World of Untapped Talent 47
Sources of Pro Bono 51
Identifying Potential Providers 78
Making an Ask 80
Typical Pro Bono Application 89
Stage Three: Manage Projects 95
Phase Zero: Preparing for Kickoff 100
Phase One: Kickoff 110
Phase Two: Discovery 119
Phase Three: Drafting 130
Phase Four: Delivery and Implementation 135
Phase Five: Evaluation and Celebration 138
Stage Four: Scale Projects 147
What Does It Mean to Be Powered by Pro Bono? 149
Level One: Beginner 154
Level Two: Practicing Pro Bono 155
Level Three: Organization-wide Adoption 160
Level Four: Powered by Pro Bono 182
Epilogue: Off into the Sunset . . . 195
Appendix A: Determining Your Multiyear Goals 199
Appendix B: Examples of Job Postings 201
Appendix C: Sample Liability Waiver 207
Appendix D: Example of a Submitted Application for Pro Bono Services 213
Appendix E: Sample Post-Mortem Template 217
Appendix F: Sample Post-Project Surveys 221
Appendix G: Identifying Your Core Competencies 229
Appendix H: Potential Pro Bono Projects 231
Notes 237
Index 244