Synopses & Reviews
The Practice of Public Relations is an “in-your-face” book giving readers the knowledge and skills they need to know to be successful in today’s world of public relations. Seitel’s use of case studies, interviews, and news photos, coupled with his humorous and lucid text, brings the process to life. The 11th edition includes heavy emphasis on social media and ethics.
Defining Public Relations. The History and Growth of Public Relations. Communication. Public Opinion. Management. Ethics. The Law. Research. Media Relations/Print & Broadcast. Employee Relations. Community Relations. Government Relations. Consumer Relations. International Relations. Public Relations Writing. Writing for the Eye and Ear. Integrated Marketing Communication. Public Relations and Social Media. Crisis Management. Launching a Career.
A useful, up-to-date reference for Public Relations professionals.
Synopsis
Pairing Fraser Seitel’s unique, humorous voice with the most up-to-date case studies, interviews, news photos, and other techniques, the
Practice of Public Relations is truly an “in-your-face” Public Relations textbook.
The 11th edition continues the theme of giving readers the knowledge and skills they need to know to be successful in today’s world of public relations –including heavy emphasis on social media and ethics.
Table of Contents
Part 1 Evolution
Chapter 1 What Is Public Relations, Anyway?
Chapter 2 The History and Growth of Public Relations
Part 2 Preparation/Process
Chapter 3 Communication
Chapter 4 Public Opinion
Chapter 5 Management
Chapter 6 Ethics
Chapter 7 The Law
Chapter 8 Research
Part 3 The Publics
Chapter 9 Media Relations/Print & Broadcast
Chapter 10 Employee Relations
Chapter 11 Community Relations
Chapter 12 Government Relations
Chapter 13 Consumer Relations
Chapter 14 International Relations
Part 4 Execution
Chapter 15 Public Relations Writing
Chapter 16 Writing for the Eye and Ear
Chapter 17 Integrated Marketing Communication
Chapter 18 Public Relations and Social Media
Chapter 19 Crisis Management
Chapter 20 Launching a Career