Synopses & Reviews
Balancing skills and theory, Principles of Public Speaking emphasizes orality, Internet technology, and critical thinking as it encourages students to see public speaking as a way to build community in today's diverse world.
Within a framework that emphasizes speaker responsibility, critical thinking and listening, and cultural awareness, this classic text uses examples from college, workplace, political, and social communication to make the study of public speaking relevant, contemporary, and exciting for students. This brief but comprehensive text also offers students the latest in using technology in speechmaking, featuring a unique and exciting integrated text and technology learning system.
New to the Sixteenth Edition
- New easy-to-find section on web resources. This extensive coverage of how to use and evaluate electronic sources keeps students up-to-date on the latest information about using technology effectively for research.
- Now includes an extensive discussion on using PowerPoint slides. This new coverage discusses how to design exciting, eye-catching slides and strategies for incorporating them seamlessly into a presentation.
- Contains updated examples throughout, including those that reflect greater cultural diversity, changes in technology, and the latest research in public speaking.
- New Chapter (Ch. 16) discusses group-based speeches, including team presentations and responding to questions and objections.
Praise for Principles of Public Speaking
This text is different from its competitors because of its brevity and concrete, functional discussions. It is very useful in a wide range of public speaking-oriented courses, general speech requirements, or business speaking, where the primary emphasis is on performance . . .
–Mary L. Mohan, SUNY Geneseo
The section on culture and cultural diversity is outstanding. It helps me to get all of the students interested in learning about each other’s cultures.
--William F. Ferreira. Houston Community College Southwest
Synopsis
Key features with this edition include:
- An emphasis on orality as a central experience in contemporary society shows how oral, face-to-face communication constitutes the core of human relations and culture. The idea of orality is introduced in Chapter 1 and the following chapters develop the mechanisms whereby speechmaking builds the bonds of society.
- Coverage of social responsibility of both speakers and listeners in a variety of situations begins with the National Communication Association Credo for Ethical Communication and features discussions of ethical communication throughout the text.
- An emphasis on technology as a resource for speakers features expanded coverage of electronic resources, a special section of the book that highlights ways the Web helps with speech construction and presentation, and “Using the Web” activities.
- A complete overview of the speech-making process early in the text (Ch.2) encourages readers to start speaking right away.
- An extensive discussion on using PowerPoint slides helps the reader design exciting, eye-catching slides as well as offers strategies for incorporating them seamlessly into your presentation.
- “Speaking of Skills” boxes presents the reader with useful advice and practical applications of core concepts.
- “Speaking of Ethics” boxes present ethical dilemmas in public speaking and asks the reader to think critically about what they would do in certain situations.
- “Speaking of Apprehension” boxes helps the reader directly confront the greatest challenge—speech anxiety—with effective tips for overcoming fear.
- Useful pedagogy helps the reader better understand and apply the material to their own speeches:
- Chapter Outline
- Chapter Summary
- Key Terms
- Assessment Activities
- “Using the Web” Activities
Synopsis
Balancing skills and theory, Principles of Public Speaking emphasizes orality, Internet technology, and critical thinking as it encourages students to see public speaking as a way to build community in today's diverse world.
Within a framework that emphasizes speaker responsibility, critical thinking and listening, and cultural awareness, this classic text uses examples from college, workplace, political, and social communication to make the study of public speaking relevant, contemporary, and exciting for students. This brief but comprehensive text also offers students the latest in using technology in speechmaking, featuring a unique and exciting integrated text and technology learning system.
New to the Sixteenth Edition
- New easy-to-find section on web resources. This extensive coverage of how to use and evaluate electronic sources keeps students up-to-date on the latest information about using technology effectively for research.
- Now includes an extensive discussion on using PowerPoint slides. This new coverage discusses how to design exciting, eye-catching slides and strategies for incorporating them seamlessly into a presentation.
- Contains updated examples throughout, including those that reflect greater cultural diversity, changes in technology, and the latest research in public speaking.
- New Chapter (Ch. 16) discusses group-based speeches, including team presentations and responding to questions and objections.
Praise for Principles of Public Speaking
This text is different from its competitors because of its brevity and concrete, functional discussions. It is very useful in a wide range of public speaking-oriented courses, general speech requirements, or business speaking, where the primary emphasis is on performance . . .
–Mary L. Mohan, SUNY Geneseo
The section on culture and cultural diversity is outstanding. It helps me to get all of the students interested in learning about each other’s cultures.
--William F. Ferreira. Houston Community College Southwest
Synopsis
Balancing skills and theory, Principles of Public Speaking emphasizes responsibility, orality, Internet technology, and critical thinking as it encourages readers to see public speaking as a way to build community in today's diverse world.
Within a framework that emphasizes speaker responsibility, critical thinking, listening, and cultural awareness, this classic book uses examples from college, workplace, politics, and social communication to make the study of public speaking relevant, contemporary, and exciting. This brief but comprehensive book also offers readers the latest in using technology in speechmaking, featuring unique and exciting ways to blend communication and new media.
Table of Contents
I. PUBLIC SPEAKING AND CRITICAL LISTENING.
1. Study Public Speaking in Higher Education.
Studying Public Speaking.
Orality in Social-Political Life.
Basic Elements in the Speechmaking Process.
Ethical Responsibilities for Speakers.
Your First Speech.
2. Getting Started.
Selecting and Narrowing Your Subject.
Determining Your Purposes and Central Idea.
Analyzing the Audience and Occasion.
Gathering Your Speech Material.
Making an Outline.
Practicing Aloud.
Developing Confident Delivery.
3. Critical Listening.
Hearing and Listening.
Barriers to Good Listening.
Practical Listening Techniques.
Developing Skills for Critical Listening.
4. Public Speaking and Cultural Challenges.
The Nature of Cultural Processes.
Understanding Our Multicultural Society.
Strategies for Negotiating Cultural Differences.
II. PLANNING AND PREPARING YOUR SPEECH.
5. Understanding Your Audience.
Analyzing Your Audience Demographically.
Analyzing Your Audience Psychologically.
Discovering Demographic and Psychological Factors.
Using Audience Analysis in Speech Preparation.
A Sample Audience Analysis.
6. Finding and Using Supporting Materials.
Determining the Kinds of Supporting Materials You'll Need.
Finding Supporting Materials.
Sources of Supporting Materials.
Forms of Supporting Materials.
Functions of Supporting Materials.
A Word about Plagiarism.
A Sample Outline for a Problem-Solution Speech: The Heartbreak of Childhood Obesity
Web Workshop
7. Organizing and Outlining Your Speech.
Developing Your Speech Plan.
Speech-Centered Patterns of Organization.
Audience-Centered Patterns of Organization.
Techniques for Creating Associative Coherence in Your Speech.
Outlining Your Speech.
8. Beginning and Ending Your Speech.
Capturing and Holding Attention.
Beginning Your Speech.
Ending Your Speech.
A Sample Outline for an Introduction and Conclusion: Spay or Neuter Your Pets
III. PRESENTING YOUR SPEECH.
9. Wording Your Speech.
Using Oral Style.
Using Language Strategically.
Creating an Atmosphere.
Sample Speech “On Accepting the Nobel Prize for Literature” by William Faulkner
10. Delivering Your Speech.
Working Within Oral Relationships.
Selecting the Method of Delivery.
Using Your Voice to Communicate.
Using Your Body to Communicate.
11. Using Visual Media.
The Functions of Visual Aids.
Types of Visual Support.
Strategies for Selecting and Using Visual Aids.
Using Microsoft PowerPoint with Your Presentations
IV. TYPES OF PUBLIC SPEAKING.
12. Speeches to Inform.
Facts, Knowledge, and the Information Age.
Types of Informative Speeches.
Essential Qualities of Informative Speeches.
Sample Outline for a Demonstration Speech: Servicing Your Personal Computer.
Tips for Developing Informative Speeches.
Sample Outline: What Is Diabetes?
Sample Speech: “The Geisha” by Joyce Chapman.
13. Speeches to Persuade.
Selecting Motivational Appeals.
Enhancing Your Credibility.
Organizing Persuasive Speeches: The Motivated Sequence.
Sample Outline of a Persuasive Speech: You’re Never Too Old to Learn – Virtually!
Sample Outline of an Actuative Speech: The Chain Never Stops.
14. Argumentation and Critical Thinking.
Rational Thinking and Talking: Argumentation.
Evaluating Arguments.
Sample Outline for an Argumentative Speech: The Danger of Chewing Tobacco.
Detecting Fallacies in Reasoning.
Tips for Developing Argumentative Speeches.
15. Speaking in Community Settings.
Speeches of Introduction.
Sample Introduction: “Introducing a Classmate."
Speeches of Courtesy: Welcomes, Responses, Acceptances, and Toasts
Sample Speech: “A Toast to Leo Brecker."
Speeches ot Entertain.
Sample Speech to Entertain: “A Case for Optimism."
Index.