Synopses & Reviews
An update of one of the bestselling blogging books, written by two of the world's most successful bloggersThere's a reason why the first two editions of this book have sold thousands of copies worldwide. Written by two of the world's most successful bloggers, it's one of the clearest books out there on how to earn an income from your blog. This new edition gets you up to date on the very latest changes that affect the blogging-for-business landscape. Featuring new material on Twitter, Facebook, and LinkedIn; plus new ways and tools to grow your audience and expand your business beyond your blog, this professional blogger's bible is better than ever.
- Helps novices choose a blog topic, analyze the market, set up a blog, promote it, and earn revenue
- Gives aspiring bloggers proven techniques and the tools they need to succeed in building a business from their blogs
- Reveals 20 key ingredients for a successful blog post
- Offers solid, step-by-step instruction on how bloggers actually make money, why niches matter, how to use essential blogging tools and take advantage of social media and content aggregators, how to optimize your advertising, and much more
- Includes techniques for attracting and growing an audience and how to mine new business opportunities beyond your blog
Written by two fulltime professional bloggers, this exciting, updated edition of ProBlogger tells you exactly how to launch and maintain a blog that makes money.
Synopsis
Blogging has become a popular and fascinating pastime for many, but more and more bloggers are finding it can also be an excellent source of direct or indirect income. Although the barriers to starting a blog are low, without expert guidance it is easy to get frustrated when success doesn't match expectations. Written by the creator of the world's #1 resource for making money with blogs, ProBlogger takes the reader from absolute beginner to earning money from or as a result of blogging. Through step by step practical lessons the reader will choose a blog topic, analyze the market, set up a blog, promote it and earn revenue.
Unlike other books that are big on potential and theory, ProBlogger provides results based on the authors own experience of what really works through practical, tried and tested advice. Inside readers will learn:
- How Bloggers Make Money
- Direct Income Earning vs. Indirect Income Earning methods
- Why Niches are Important
- Using 20 critical blogging tools
- How to leverage Social Media to enhance and increase blog readership and revenue
- 20 Ingredients for a successful blog post
- Optimizing advertising
- Which advertising platforms work best
- Expert analysis of Technocrat's Top Blogs - why they work
- Techniques for keeping and growing the audience for your blog
- How to create new business opportunities beyond the blog
and so much more.
Table of Contents
Introduction xxi
1 Blogging for Money 1
2 Niche Blogging 23
3 Setting Up Your Blog 43
4 Blog Writing 73
5 Blog Income and Earning Strategies 99
6 Buying and Selling Blogs 125
7 Blog Promotion and Marketing 151
8 Build a Sticky Blog Community 177
9 Social Media and Your Blog 205
10 Secrets of Successful Blogs 223
11 Creating Something Worthwhile 241
12 Taking Your Blog to the Next Level: A Case Study 251
13 Going Beyond Your Blog 269
Index 295