Synopses & Reviews
Consolidating state of the art research in marketing that relates to product development, the authors provide a review of the cutting edge of the field. Covers a wide range of issues including the interface between design and marketing, networks and relationships, management, assessment of success and failure and launch strategies. Empirical research is presented alongside conceptual material and contributions to theory.
Table of Contents
Partial table of contents:
PRODUCT DEVELOPMENT: A MARKETING PERSPECTIVE.
Where We've Been and Where We're Going in New Product Development Research (S. Hart).
A Framework for Technology Strategy (A. Nagel).
MANAGING THE DESIGN-MARKETING INTERFACE.
The Interfaces Between Design and Other Key Functions in Product Development (R. Davies-Cooper & T. Jones).
Approaches to Design Management in the Product Development Process (M. Bruce & B. Morris).
NETWORKS AND RELATIONSHIPS.
A Management Framework for Collaborative Product Development (M. Bruce, et al.).
Developing Capabilities for Innovative Product Designs: A Case Study of the Scandinavian Furniture Industry (B. Jevnaker).
LAUNCH STRATEGIES.
Successful Launch Strategies: New and Future Research Efforts (E. Hultink & H. Robben).
ADOPTION AND DIFFUSION.
Diffusion of Innovations in Business-to-Business Markets (R. Frambach).
CONTEMPORARY ISSUES.
Product Liability Issues in Product Development (H. Ritsema).
Index.