Synopses & Reviews
Beyond taking great photographs, professional wedding photographers must master a workable strategy for selling their images. Entrepreneurs of all levels will learn how to create, refine, and restructure their studio business and to achieve their financial goals with professional sales techniques. Covered are valuable skills such as creating pricing strategies and dealing with clients on a one-to-one basis. Advertising techniques from print ads and direct mailing to the latest opportunities and strategies made possible by e-commerce and digital photography are discussed.
About the Author
Jeff Hawkins has been a professional photographer for more than 20 years.
Kathleen Hawkins is the vice president of the Wedding Professionals of Central Florida. They live in Altamonte Springs, Florida.