Synopses & Reviews
You canÕt touch it or feel it. Sometimes you canÕt even see it. Yet, intellectual property continues to soar in value, comprising an increasingly greater portion of a typical companyÕs assets. In the age of instant global communication, understanding what intellectual property is, how to protect it, and how to enhance its value are prerequisites for corporate survival.
Enter attorney Deborah E. Bouchoux and her informative book, PROTECTING YOUR COMPANYÕS INTELLECTUAL PROPERTY. Packed with fascinating and illuminating examples, this book is a succinct, yet comprehensive discussion of the four key areas of intellectual property: trademarks * copyrights * patents * trade secrets.
In addition to defining these areas (for instance, did you know that customer lists and marketing plans are protectable trade secrets?), the book offers practical tools for protecting intellectual property, including:
* Trademark and copyright application forms
* Sample employment agreements
* An Internet usage policy
* Tips on preventing unauthorized dissemination of information via the Web
* A guide for conducting an IP audit, and much more.
About the Author
Deborah E. Bouchoux, Esq., (Great Falls, VA) is an attorney specializing in intellectual property, and the author of three textbooks. She is in-house counsel at Management Information Consulting, Inc., and an instructor at Georgetown University.
Table of Contents
1. Recognizing and Protecting Your CompanyÕs Intellectual Property Rights
2. Trademark Basics for Business Professionals
3. Trademark Selection and Searching
4. The Trademark Application Process
5. Maintaining, Monitoring, and Transferring Your Trademark
6. Trademark Infringement, Cancellations, and Dilution
7. Emerging Trademark Trends
8. Copyright Basics
9. The Rights of Copyright Owners
10. The Copyright Application Process: Ownership, Registration, Notices, Duration, and Transfers
11. Infringement of Copyright
12. Emerging Copyright Trends: Software Usage and Internet Policies
13. Patent Basics for Business Professionals
14. Patent Searching, Patent Applications, Duration, and Transfers
15. Patent Infringement
16. Emerging Patent Trends
17. Trade Secrets Basics
18. Unfair Competition
19. Owning the Work Product of Your Employees and Independent Contractors
20. Internal Processes for Greater Protection: Audits and Infringement Policies
Appendix