Synopses & Reviews
Synopsis
Table of Content
Chapter 1: Introduction Co-Editors
Section 1 - Space and Time
Chapter 2: Making the mass white: how racial segregation shaped consumer segmentation Marcel Rosa-Salas
Chapter 3: Race, markets, and digital technologies: historical and conceptual frameworks W. Trevor Jamerson
Chapter 4: (Re)visiting the corner store: black youth, gentrification, and food sovereignty Naya Jones
Chapter 5: Beyond whiteness: perspectives on the rise of the pan-asian beauty ideal. Jeaney Yip et al.
Section 2- Racialization and Intersectionality
Chapter 6: Shopping while veiled: an exploration of the experiences of veiled muslim consumers in france &nbs
Synopsis
This volume offers a critical, cross-disciplinary, and international overview of emerging scholarship addressing the dynamic relationship between race and markets. Chapters are engaging and accessible, with timely and thought-provoking insights that different audiences can engage with and learn from. Each chapter provides a unique journey into a specific marketplace setting and its sociopolitical particularities including, among others, corner stores in the United States, whitening cream in Nigeria and India, video blogs in Great Britain, and hospitals in France. By providing a cohesive collection of cutting-edge work, Race in the Marketplace contributes to the creation of a robust stream of research that directly informs critical scholarship, business practices, activism, and public policy in promoting racial equity.