Synopses & Reviews
Written by the man the New York Times called the "king of sound," The Responsive Chord is drawn from an unrivaled wealth of experience in the communications industry. Schwartz has learned that most advertisers, politicians,
and educators in fact, most all of us use a "model" of communication long outmoded by the coming of electronic media.
Review
"The Responsive Chord certainly gets a big response from me....I enjoyed it enormously. This is a totally untouched field and Tony Schwartz has a monopoly in this area." Marshall McLuhan