Synopses & Reviews
This undergraduate-level text provides a cohesive introduction to all of the various elements essential for effective retail management: accounting, finance, management, information technology, and marketing. While other texts present topics as a series of unrelated chapters, Ogden and Ogden offer an integrated retail management approach that helps students to see the big picture by drawing together the broad spectrum of activities involved in retailing, and illustrating how key concepts relate to one another through real-world examples and stimulating visuals. E-tailing coverage appears at appropriate points throughout the text as an integral part of the course so that students recognize that it uses many of the same business models as traditional retailing. Retailing presents a pragmatic, managerial focus to both traditional as well as online retailing, providing students with strategies for effective planning and execution.
End-of-chapter resources create a consistent framework of instruction, helping students to assimilate essential concepts. Each Chapter Summary presents an overview of the major concepts discussed in the chapter, providing an excellent advance look at the material before students have read it and a helpful review afterwards. Questions for Discussion at the end of each chapter can be used to prompt classroom discussion or assigned as homework to encourage further study and exploration of chapter content. E-Tailing Exercises require students to perform a task online and then complete a series of questions that enable them to appreciate the interrelation between online and traditional retailers. The Sherman-Williams Continuing Case allows students to applywhat they have learned to a real business with numerous company-operated retail locations as well as many independent retailers. One case per chapter challenges students to address a specific issue within the context of the larger discussion, helping them see a common thread that ties all subject areas into a unified discussion. These cases range in length and focus by covering small, medium, and large retailers, such as Best Buy, Guilford Home Furnishings, and The Container Store.A flowchart at the beginning of every chapter reinforces the authors' integrated retail management framework and helps students visualize the larger scale and flow of operations at a typical retail establishment. Students use their critical-thinking skills to find parallels between topics instead of memorizing content from unconnected chapters.Three types of boxed features appear in every chapter and reinforce students' awareness of key issues. Global Retailing inserts highlight both domestic and foreign companies that have adapted or tailored their retailing practices to the culture, environment, or region in which they do business. Internet in Action sections focus on how retailers and e-tailers use the Internet and other forms of technology to increase sales, raise productivity, and encourage customer satisfaction. Blunders or Best Practices boxes present a real-life scenario, including the details and circumstances of the retailer' s ultimate decision or action, so that students can assess whether that organization performed a blunder or set a business standard.Chapter-opening vignettes focus on current examples from actual companies or classic retail stories to illustrate the relevanceof chapter content.Numerous figures, tables, screen shots, cartoons, photographs, and advertisements stimulate student interest and increase comprehension of the material by placing concepts in a real-world context.Careers in Retailing (Appendix A) covers the wide expanse of career choices available to retailers, including job descriptions as well as tips on how to search for a job and interview for a position.The Z-Tech Comprehensive Case Study (Appendix B) requires students to synthesize all that they have learned throughout the text. Instructors can choose to integrate the case at the end of each chapter or at the end of the course as a final project.
Synopsis
This undergraduate-level text provides a cohesive introduction to all of the various elements essential for effective retail management: accounting, finance, management, information technology, and marketing. Ogden and Ogden offer an integrated retail management approach that helps students to see the "big picture" by drawing together the activities involved in retailing, and illustrating how key concepts relate to one another through real-world examples. E-tailing coverage appears at appropriate points throughout the text so that students recognize that it uses many of the same business models as traditional retailing.
Synopsis
This undergraduate-level text provides a cohesive introduction to all of the various elements essential for effective retail management: accounting, finance, management, information technology, and marketing. Ogden and Ogden offer an integrated retail management approach that helps students to see the " big picture" by drawing together the activities involved in retailing, and illustrating how key concepts relate to one another through real-world examples. E-tailing coverage appears at appropriate points throughout the text so that students recognize that it uses many of the same business models as traditional retailing.The Sherwin-Williams Continuing Case allows students to apply what they have learned to a real business with numerous company-operated retail locations, as well as many independent retailers.Cases (one per chapter) range in length and focus by covering small, medium, and large retailers, such as Best Buy, Guilford Home Furnishings, and The Container Store. A flowchart at the beginning of every chapter reinforces the authors' integrated retail management framework and helps students visualize the larger scale and flow of operations at a typical retail establishment.
Table of Contents
Note: Each chapter includes an Introduction, a Summary, Key Terms, Questions for Discussion, and an E-tailing Exercise. I. An Introduction to Retailing 1. The World of Retailing What Is Retailing? The Retail Management Function Retailing versus E-tailing Careers in Retailing Text Organization Continuing Case 1.1 Sherwin-Williams Company: Early Beginnings Case 1.2 The Retail Environment: Niche Retailing 2. Customer Value, Services, and Retailing Technologies Customer Value Services Retailing Creating Relationships Technology in Retailing and E-tailing E-tailing and E-commerce Laws, Ethics, and Corporate Social Responsibility Continuing Case 2.1 Sherwin-Williams Company: Corporate Social Responsibility Case 2.2 Best Buy Ensures Customer Value Through Technology II. Effective Retail Strategies 3. An Overview of the Retail Planning and Management Process The Retailer's Mission and Vision Analyzing the Retail Environment: The Situational Analysis Retail Strategy Retail Information Systems Target Marketing Market and Location Selection Financial Operations Management Merchandise Buying and Handling: Logistics Human Resource Management Retail Tactics Laws and Ethics Evaluation and Control Continuing Case 3.1 Sherwin-Williams Company: Mission and Operations Case 3.2 Guilford Home Furnishings Faces Competition 4. The Retail Environment: A Situational and Competitive Analysis The Situational Analysis Types of Retail Institutions Competitive Analysis Continuing Case 4.1 Sherwin-Williams Company: A Competitive Analysis Case 4.2 Target Enters the Super Center Competition 5. Evaluation and Identification of Retail Customers Demographics Psychographics Geographics Behavioristics Geodemographics Consumer Behavior Continuing Case 5.1 Sherwin-Williams Company: Target Marketing Case 5.2 eCraft Furniture and the Internet Marketing Dilemma III. Internal Planning and Management 6. Retailing Information Systems and Research Retail Information Systems Marketing and Market Research Gathering Information Using Technology to Gather Data and Information Continuing Case 6.1 Sherwin-Williams Company: Technology with a Customer Focus Case 6.2 Circuit City, Multichannel Retailing, and Online RIS 7. Selecting the Appropriate Market and Location Deciding on a Target Customer Group Choosing the Right Location Regional Analysis Trading Area Analysis Actual Site Analysis and Selection Characteristics of the Available Site Continuing Case 7.1 Sherwin-Williams Company: Location Decisions Case 7.2 Retailer on the Go: Homier Mobile Merchants 8. Financial Aspects of Operations Management Planning for Profit: Developing a Financial Plan Retail Accounting Systems Inventory Valuation Resource Allocation Continuing Case 8.1 Sherwin-Williams Company: Reporting Financial Information on the Web Case 8.2 Cal Corporation's Ratio Analysis 9. Merchandise Buying and Handling Dollar Merchandise Planning and Forecasting Return on Inventory Investments and Stock Turnover Inventory Planning The Merchandise Mix Vendor Interactions Merchandise Logistics and Logistics Management Continuing Case 9.1 Sherwin-Williams Company: Merchandise Systems Case 9.2 Veterinarians and Merchandising Decisions 10. Human Resource Management Planning for Human Resources Organizational Charts The Hiring Process Training and Management Continuing Case 10.1 Sherwin-Williams Company: Facing Competition for Employees Case 10.2 The Container Store: Consistently One of the Best Places to Work IV. Retail Tactics, Laws, and Ethics 11. Pricing in Retailing Determining Pricing Objectives Determining Pricing Flexibility Determining Pricing Strategy and Policies Establishing Price Price Adjustments Continuing Case 11.1 Sherwin-Williams Company: Variable Pricing Case 11.2 Online Auctions Pose Competitive Threat to Retailers 12. Developing an Effective Integrated Marketing Communications Mix Developing an Integrated Marketing Communications Program IMC Tactics Using the Store Layout and Design to Increase the Effectiveness of the IMC Program Continuing Case 12.1 Sherwin-Williams Company: Integrating IMC into Operations Case 12.2 Auntie Anne's Pretzels: From Small-Town Girl to Global Entrepreneur 13. Customer Service in Retailing The Targeted Customer Is Always Right Retail and E-tail Customer Services Customer Response Management (CRM) What Is the "Right" Customer Service Level? Continuing Case 13.1 Sherwin-Williams Company: The Contractor Segment Case 13.2 Customer Service at Autozone Stores 14. Laws and Ethics The Difference Between Ethics and Laws The Field of Ethics Laws Specific Laws That Affect Retailers Government Response to Violations of Laws Continuing Case 14.1 Sherwin-Williams Company: Facing Legal Actions Case 14.2 WorldCom and the Legal Environment 15. Diversity and Trends in Retailing Diversity in the Retail Work Force Trends in Retailing Best Practices in Retailing Application: The IRM Flow Chart Continuing Case 15.1 Sherwin-Williams Company: Moving Forward Case 15.2 Office Depot Seeks to Diversify Its Pool of Workers Appendix A. Careers in Retailing: Nine Dimensions for Job Acquisition Appendix B. An In-Depth Case Study: Z-Tech, Inc. (dba Z-Coil) Notes Glossary Name Index Subject Index