Synopses & Reviews
Synopsis
During the twentieth century, American corporations have spread American material productivity and American values such as consumerism and competitiveness around the globe. People in other nations have accepted some aspects of American corporate culture while vehemently rejecting others. The Revolutionary Mission explores this complex process as it unfolded in Latin America in the decades before World War II. Professor O'Brien examines Latin American responses to that culture, which conveyed the promises of material betterment and individual freedom while also emphasizing the cult of the individual, unquestioning acceptance of disparities created by unremitting competition, and values legitimized by functionality rather than historical precedent.
Synopsis
During the twentieth century, American corporations have spread US material productivity and values. The Revolutionary Mission is the first book to explore the impact of American corporate culture on Latin American societies and to examine its influence on the populist nationalist movements of the 1930s.
Description
Includes bibliographical references (p. 331-356) and index.
Table of Contents
Part I. Merchant Republic to Corporate Empire: 1. Merchant republic to corporate empire; Part II. Marines and Cultural Revolution in Central America: 2. Liberal revolution and corporate culture; 3. Nicaragua; 4. Honduras; Part III. Peru: 5. The alliance for modernization; 6. Resistance communities; Part IV. Chile: 7. Salitreras and socialism; Part V. Sugar and Power in Cuba: 8. Sugar and power; 9. Revolution and reaction; Part VI. Patriotism and Capitalism: 10. The Americanization of the Mexican; 11. Nationalism and capitalism.