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Salt Sugar Fat How the Food Giants Hooked Us

by Michael Moss
Salt Sugar Fat How the Food Giants Hooked Us

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ISBN13: 9781400069804
ISBN10: 1400069807
Condition: Standard
DustJacket: Standard

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Synopses & Reviews

Publisher Comments

From a Pulitzer Prize–winning investigative reporter at The New York Times comes the explosive story of the rise of the processed food industry and its link to the emerging obesity epidemic. Michael Moss reveals how companies use salt, sugar, and fat to addict us and, more important, how we can fight back.

Every year, the average American eats thirty-three pounds of fat-laden cheese (triple what we ate in 1970) and seventy pounds of sugar, which is about twenty-two teaspoons a day. We ingest 3,400 milligrams of salt a year, double the recommended amount, and almost none of that comes from the shakers on our table. It comes from processed food. It’s no wonder, then, that one in three adults, and one in five kids, is clinically obese. It’s no wonder that twenty-six million Americans have diabetes, the processed food industry in the U.S. does $1 trillion a year in sales, and that the total economic cost of this health crisis is approaching $300 billion a year.

In Salt Sugar Fat, Pulitzer Prize–winning investigative reporter Michael Moss shows how we got here. Featuring case studies of some of the most recognizable (and profitable) companies and brands of the last half century — including Kraft, Coca-Cola, Lunchables, Kellogg, Nestle, Oreos, Cargill, Capri Sun, and many more — Moss’s explosive, empowering narrative is grounded in meticulous and often eye-opening research.

Moss takes us inside the labs where food scientists use cutting-edge technology to calculate the “bliss point” of a sugary beverage or enhance the “mouthfeel” of fat by manipulating its chemical structure. He unearths marketing campaigns designed — in a technique adapted from tobacco companies — to redirect concerns about the health risks of their products: Dial back on one ingredient, pump up the other two, and tout the new line as “fat-free” or “low-salt.” He talks to concerned executives who confess that they could never produce truly healthy alternatives to their products if serious regulation became a reality, as the industry itself couldn’t exist without salt, sugar, and fat. Just as millions of “heavy users” — as the companies call their most ardent customers — are addicted to this seductive trio, so too are the companies that peddle them. You will never look at a nutrition label the same way again.

Review

“A shocking, galvanizing manifesto against the corporations manipulating nutrition to fatten their bottom line — one of the most important books of the year.” Kirkus Reviews, starred review

Review

"A mouth-watering, gut-wrenching look at the food we hate to love." Publishers Weekly

Review

“What happens when one of the country’s great investigative reporters infiltrates the most disastrous cartel of modern times: a processed food industry that’s making a fortune by slowly poisoning an unwitting population? You get this terrific, powerfully written book, jammed with startling disclosures, jaw-dropping confessions and, importantly, the charting of a path to a better, healthier future. This book should be read by anyone who tears a shiny wrapper and opens wide. That’s all of us.” Ron Suskind, Pulitzer Prize–winning author of Confidence Men: Wall Street, Washington, and the Education of a President

Review

“In this meticulously researched book, Michael Moss tells the chilling story of how the food giants have seduced everyone in this country. He understands a vital and terrifying truth: that we are not just eating fast food when we succumb to the siren song of sugar, fat, and salt. We are fundamentally changing our lives — and the world around us.” Alice Waters

Review

“Salt Sugar Fat is a breathtaking feat of reporting. Michael Moss was able to get executives of the world’s largest food companies to admit that they have only one job — to maximize sales and profits — and to reveal how they deliberately entice customers by stuffing their products with salt, sugar, and fat. This is a truly important book, and anyone reading it will understand why food corporations cannot be trusted to value health over profits and why we all need to recognize and resist food marketing every time we grocery shop or vote.” Marion Nestle, author of Food Politics and What to Eat

Synopsis

From a Pulitzer Prize–winning investigative reporter at The New York Times comes the troubling story of the rise of the processed food industry and its use of three simple, inexpensive ingredients — salt, sugar, and fat — to addict a nation.

Synopsis

NAMED ONE OF THE BEST BOOKS OF THE YEAR BY
The Atlantic - The Huffington Post - Men's Journal - MSN (U.K.) - Kirkus Reviews - Publishers Weekly
#1 NEW YORK TIMES BESTSELLER - WINNER OF THE JAMES BEARD FOUNDATION AWARD FOR WRITING AND LITERATURE
From a Pulitzer Prize-winning investigative reporter at The New York Times comes the explosive story of the rise of the processed food industry and its link to the emerging obesity epidemic. Michael Moss reveals how companies use salt, sugar, and fat to addict us and, more important, how we can fight back.
In the spring of 1999 the heads of the world's largest processed food companies--from Coca-Cola to Nabisco--gathered at Pillsbury headquarters in Minneapolis for a secret meeting. On the agenda: the emerging epidemic of obesity, and what to do about it.
Increasingly, the salt-, sugar-, and fat-laden foods these companies produced were being linked to obesity, and a concerned Kraft executive took the stage to issue a warning: There would be a day of reckoning unless changes were made. This executive then launched into a damning PowerPoint presentation--114 slides in all--making the case that processed food companies could not afford to sit by, idle, as children grew sick and class-action lawyers lurked. To deny the problem, he said, is to court disaster.
When he was done, the most powerful person in the room--the CEO of General Mills--stood up to speak, clearly annoyed. And by the time he sat down, the meeting was over.
Since that day, with the industry in pursuit of its win-at-all-costs strategy, the situation has only grown more dire. Every year, the average American eats thirty-three pounds of cheese (triple what we ate in 1970) and seventy pounds of sugar (about twenty-two teaspoons a day). We ingest 8,500 milligrams of salt a day, double the recommended amount, and almost none of that comes from the shakers on our table. It comes from processed food. It's no wonder, then, that one in three adults, and one in five kids, is clinically obese. It's no wonder that twenty-six million Americans have diabetes, the processed food industry in the U.S. accounts for $1 trillion a year in sales, and the total economic cost of this health crisis is approaching $300 billion a year.
In Salt Sugar Fat, Pulitzer Prize-winning investigative reporter Michael Moss shows how we got here. Featuring examples from some of the most recognizable (and profitable) companies and brands of the last half century--including Kraft, Coca-Cola, Lunchables, Kellogg, Nestle, Oreos, Cargill, Capri Sun, and many more--Moss's explosive, empowering narrative is grounded in meticulous, often eye-opening research.
Moss takes us inside the labs where food scientists use cutting-edge technology to calculate the "bliss point" of sugary beverages or enhance the "mouthfeel" of fat by manipulating its chemical structure. He unearths marketing campaigns designed--in a technique adapted from tobacco companies--to redirect concerns about the health risks of their products: Dial back on one ingredient, pump up the other two, and tout the new line as "fat-free" or "low-salt." He talks to concerned executives who confess that they could never produce truly healthy alternatives to their products even if serious regulation became a reality. Simply put: The industry itself would cease to exist without salt, sugar, and fat. Just as millions of "heavy users"--as the companies refer to their most ardent customers--are addicted to this seductive trio, so too are the companies that peddle them. You will never look at a nutrition label the same way again.

About the Author

Michael Moss was awarded the Pulitzer Prize for explanatory reporting in 2010, and was a finalist for the prize in 1999 and 2006. He is also the recipient of a Loeb Award and an Overseas Press Club citation. Before coming to The New York Times, he was a reporter for The Wall Street Journal, Newsday, and The Atlanta Journal-Constitution. He lives in Brooklyn with his wife and two sons.

4.3 3

What Our Readers Are Saying

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Average customer rating 4.3 (3 comments)

`
Richard Emmett , July 16, 2013
I used to think that the British selling Opium to China was one of the great crimes of history. But this book shows that the processed food industry today is no less evil and their products are no less lethal. Free trade and capitalism alone do not it seems produce moral behavior but quite the opposite. The need for an educated public, legal constraints and government regulation has never been better argued. Bravo

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`
writermala , June 03, 2013 (view all comments by writermala)
Never have I read such an explosive non-fiction book. The book challenges all the beliefs that the processed food industry propagates and lays the blame appropriately at the doorstep of this industry when it comes to the battle against the three deadly components of gluttony - salt, sugar, and fat. The conclusion of the book, "They may have salt, sugar, and fat on their side, but we, ultimately, have the power to make choices. After all we decide what to buy." sums up the situation beautifully. And that decision will definitely be a better one after reading this well-researched book.

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`
kendraruth , March 17, 2013
Salt sugar and fat are three big concerns in the health industry right now. Also those three ingredients that make a dish taste better. Food consumers love these three ingredients and still will continue to eat these food even if they knew they were bad for you. I believe that it is making consumers realize they need to eat ll these ingredients in moderation within their daily diets.

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Product Details

ISBN:
9781400069804
Binding:
Hardcover
Publication date:
02/26/2013
Publisher:
PENGUIN RANDOM HOUSE
Pages:
446
Height:
1.23IN
Width:
6.43IN
Thickness:
1.25
Copyright Year:
2013
Author:
Michael Moss
Media Run Time:
B
Subject:
Sports and Fitness-Medicine Nutrition and Psychology

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List Price:$28.00
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More copies of this ISBN

  • Used, Hardcover, $10.95

This title in other editions

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