Synopses & Reviews
Many social entrepreneurs struggle to take successful, innovative programs that address social problems a local or limited basis and scale them up to expand their impact in a more widespread, deeper, and efficient way. The editors address this issue with a comprehensive collection of original papers written by leading scholars that offers the latest thinking about how to scale social impact successfully.
Review
"This collection is an ambitious and comprehensive account of a an issue of critical importance to social entrepreneurs and their stakeholders. The editors have assembled an impressive group of scholars and thoughtful practitioners to offer cutting edge insights into various aspects of scaling and growth with a strong focus on impact and performance. This book represents a valuable addition to the growing canon of serious social entrepreneurship research" --Alex Nicholls MBA, Lecturer in Social Entrepreneurship, University of Oxford, Fellow of Harris Manchester College, author of Social Entrepreneurship: New Models of Sustainable Social Change, and Editor of The Journal of Social Entrepreneurship
"Scaling Social Impact could not be released at a more opportune moment. When resources to support social change seem more limited than ever, two of our fields most significant thought leaders collaborate to bring us some of the best, most current and engaging perspectives on a topic that to this point one might argue has been more fad than strategy. By presenting us with writings from a host of researchers and experienced field builders, Bloom and Skloot offer us not only vision but informed, research-based insights into the concept and complications of what it means to attain the highest potential of effective social programs." --Jed Emerson, Founder, Blended Value Group
About the Author
Paul N. Bloom is Adjunct Professor of Social Entrepreneurship and Marketing in the Center for the Advancement of Social Entrepreneurship of Duke Universitys Fuqua School of Business, where he is also serving as the Centers Faculty Director. His current research focus is on identifying the drivers of successful scaling of social entrepreneurial organizations. Prior to coming to Duke in 2006, he had a long career doing research on how the field of marketing can contribute to societal welfare, doing work in consumer protection, antitrust, and social marketing. Dr. Bloom is the author or co-author of more than 100 published articles, papers, book chapters, and books. His books include Knowledge Development in Marketing: The MSI Experience (Lexington Books, 1987) and The Handbook of Marketing and Society (Sage Publications, 2001). He holds a Ph.D. in marketing from the Kellogg School of Northwestern University and earned the MBA degree at the Wharton School of the University of Pennsylvania. His undergraduate degree is from Lehigh University. He formerly served as Professor of Marketing at the Kenan-Flagler Business School of the University of North Carolina (1984-2006) and held posts at the University of Maryland and the Marketing Science Institute.
Edward Skloot is founding Director of the Center for Strategic Philanthropy and Civil Society and Professor of the Practice of Public Policy at Duke University. Before coming to Duke in 2008, he was, for 18 years, President of the Surdna Foundation, one of the largest family philanthropies in the country. Skloot came to Surdna from the nonprofit consulting firm he founded (in 1980), New Ventures, whose mission was to help nonprofit organizations earn income and become self-sustaining. As such, he was part of the first wave of the social entrepreneurship movement. He also taught and wrote much of the early literature in the field. Skloot also has worked in senior executive positions in New York State and New York City government.
Table of Contents
Foreword;
J.L.Bradach Contributors
Introduction; P.N.Bloom & E.Skloot
Framing the Issues
Identifying the Drivers of Social Entrepreneurial Impact: An Exploratory Empirical Study; P.N.Bloom & B.Smith
Control or Not Control: A Coordination Perspective to Scaling; F.Sezgi & J.Mair
The Pros and Cons of Scaling
Enamored with Scale: Scaling with Limited Impact in the Microfinance Industry; S.M.Datar, M.J.Epstein & K.Yuthas
Organization and Movement Implications of Scaling: Lessons from Charter Schools; D.E.Meyerson, A.Berger & R.Quinn
Cultivating Ecosystem Alliances and Networks
From Enterprise to Ecosystem: Rebooting the Scale Debate; J.Elkington, P.Hartigan & A.Litovsky
Moving from Loose Global Associations to Linked Geographic Networks; J.Huggett
Whose Change are We Talking About? When Multiple Parties and Multiple Agendas Collide; S.L.Newber & R.P.Hill
Scaling Social Innovation in Rural India: The Case of Gram Vikas; I.Chowdhury & F.Santos
Communicating and Branding
Communications Strategies for Scaling Health-Focused Social Entrepreneurial Organizations; L.Trabold, P.Bloom & L.Block
Scaling Social Impact through Branding Social Causes; M.E.Drumwright & M.Duchicela
Guiding Funders and Supporters
Harnessing Capital Markets to Promote Social Entrepreneurship; D.T.Robinson
Methodological Issues and Challenges in Conducting Social Impact Evaluations; C.Pechmann & J.C.Andrews
References