Synopses & Reviews
Synopsis
Know how your company can accelerate growth by not only tapping into new growth vectors, but also by adapting its organization, culture, and processes.
To oversee growth from an idea to a company with billions in revenue, CEOs must reinvent many aspects of their company in anticipation of it reaching ever-higher revenues. Author Peter Cohan takes you through the four stages of scaling: winning the first customers, building a scalable business model, sprinting to liquidity, and running the marathon.
What You'll Learn- Know how founders keep their CEO positions by managing the organizational change needed to raise capital to reach the next revenue breakpoint
- Read case studies to see how CEOs craft growth strategies, raise capital, create culture, build their organizations, set goals, and manage processes to achieve them
- Discover principles of successful scaling through comparisons of successful and less successful companies
- Explore a road map for turning your idea into a company that can change the world
Who This Book Is ForEntrepreneurs, aspiring CEOs, capital providers, and all other key stakeholders
Synopsis
Part I: Exploring the Scaling Model
Chapter 1: Introduction
Chapter 2: Creating Growth Trajectories
Chapter 3: Raising Capital
Chapter 4: Sustaining Culture
Chapter 5: Redefining Job Functions
Chapter 6: Hiring, Promoting, and Letting People Go
Chapter 7: Holding People Accountable
Chapter 8: Coordinating Processes
Part II: Implications for Leaders
Chapter 9: What's Next?
Appendix A: Notes