Synopses & Reviews
"clear and fair-minded ... no other book provides such an excellent map of the entire terrain."
--Choice
Thrust into the public eye by the contentious "Science Wars"--played out most recently by physicist Alan Sokal's hoax--the nascent field of science studies takes on the political, historical, and cultural dimensions of technology and the sciences.
Science Studies is the first comprehensive survey of the field, combining a concise overview of key concepts with an original and integrated framework. In the process of bringing disparate fields together under one tent, David J. Hess realizes the full promise of science studies, long uncomfortably squeezed into traditional disciplines. He provides a clear discussion of the issues and misunderstandings that have arisen in these interdisciplinary conversations. His survey is up-to-date and includes recent developments in philosophy, sociology, anthropology, history, cultural studies, and feminist studies.
By moving from the discipline-bound blinders of a sociology, history, philosophy, or anthropology of science to a transdisciplinary field, science studies, Hess argues, will be able to provide crucial conceptual tools for public discussions about the role of science and technology in a democratic society.
Review
"clear and fair-minded ... no other book provides such an excellent map of the entire terrain." -Choice,
Synopsis
Thrust into the public eye by the contentious "Science Wars"--played out most recently by physicist Alan Sokal's hoax--the nascent field of science studies takes on the political, historical, and cultural dimensions of technology and the sciences.
Science Studies is the first comprehensive survey of the field, combining a concise overview of key concepts with an original and integrated framework. In the process of bringing disparate fields together under one tent, David J. Hess realizes the full promise of science studies, long uncomfortably squeezed into traditional disciplines. He provides a clear discussion of the issues and misunderstandings that have arisen in these interdisciplinary conversations. His survey is up-to-date and includes recent developments in philosophy, sociology, anthropology, history, cultural studies, and feminist studies.
By moving from the discipline-bound blinders of a sociology, history, philosophy, or anthropology of science to a transdisciplinary field, science studies, Hess argues, will be able to provide crucial conceptual tools for public discussions about the role of science and technology in a democratic society.
Synopsis
The first comprehensive survey of the nascent field of science studies
Thrust into the public eye by the contentious Science Wars--played out most recently by physicist Alan Sokal's hoax--the nascent field of science studies takes on the political, historical, and cultural dimensions of technology and the sciences.
Science Studies is the first comprehensive survey of the field, combining a concise overview of key concepts with an original and integrated framework. In the process of bringing disparate fields together under one tent, David J. Hess realizes the full promise of science studies, long uncomfortably squeezed into traditional disciplines. He provides a clear discussion of the issues and misunderstandings that have arisen in these interdisciplinary conversations. His survey is up-to-date and includes recent developments in philosophy, sociology, anthropology, history, cultural studies, and feminist studies.
By moving from the discipline-bound blinders of a sociology, history, philosophy, or anthropology of science to a transdisciplinary field, science studies, Hess argues, will be able to provide crucial conceptual tools for public discussions about the role of science and technology in a democratic society.
Synopsis
We all know a successful brand when we see one. But why do some succeed when others fail? From Coca-Cola to Microsoft, from Ben and Jerry's to Reebok,
The World's Greatest Brands looks at the histories of successful brands, ranking them by achievement and focusing on their individual recipes for success.
Opening with a discussion of the way branding works, the latest trends in branding, and the tenets of successful branding, The World's Greatest Brands provides a table of the world's greatest brands, with an analysis of the success of brands in a number of different product categories, regions, and sectors.
Including hundreds of glossy color photographs, this book will be instrumental to anyone interested in brands and how they can be created, sustained, and strengthened.
About the Author
DAVID J. HESS is Professor of Anthropology in the Science and Technology Studies Department at Rensselaer Polytechnic Institute. His books include Science Studies: An Advanced Introduction (also available from NYU Press), Science in the New Age and Science and Technology in a Multicultural World.