Synopses & Reviews
Practical techniques show you how to target customers, identify their needs, present your product effectively and win sales. Learn all you need to know about successful selling, from developing self-confidence and closing a deal to understanding customers and managing a sales team. Selling Successfully not only shows you how to improve your powers of persuasion, it also provides practical techniques for building mutually rewarding, win-win relationships with customers. Power tips help you handle real-life situations and develop first-class selling skills that will dramatically improve your ability to make good transactions and hit sales targets. The Essential Manager have sold more than 1.9 million copies worldwide! Experienced and novice managers alike can benefit from these compact guides that slip easily into a briefcase or a portfolio. The topics are relevant to every work environment, from large corporations to small businesses. Concise treatments of dozens of business techniques, skills, methods, and problems are presented with hundreds of photos, charts, and diagrams. It is the most exciting and accessible approach to business and self-improvement available.
Review
It hits all the basesÖ (Inc.)
Synopsis
The four new guides in this best-selling series are ideal for managers at every level. These compact references -- the most accessible single-subject business guides on the market -- demonstrate techniques and skills useful in any work environment.
About the Author
Robert Heller is a leading authority on management consulting. He was the founding editor of Management Today, and as editorial director of Haymarket Publishing Group, he supervised the launch of a number of highly successful magazines including Campaign and Computing. He is founder of the Working Words, a consulting firm specializing in business communications. He has been a contributor experienced and novice managers alike will be relevant to every work environment, from large corporations to small businesses.