Synopses & Reviews
Synopsis
With this book, the reader will get familiar with services and service research as evolving phenomena in family forestry. Targeted as learning material for higher education students in Western Economies, and as a handbook for forest scientists worldwide, the book has a strong theoretical base, but also practical orientation with examples of novel forest services from different regions and contexts.
The four sections of the book are: I Market environment and context; II Business innovations; III Emerging service topics; and IV Transitions governance. Conceptual foundations of service dominant logic (SDL) will introduce to the reader the service research lenses, through which the following chapters scrutinize services designed and offered to family forest owners.
While the book essentially approaches services as continuous value co-creation activity by forest owners and service providers, it recognizes and analyses the role of supporting institutions and policy framework in service evolution. Moreover, the book takes a step further by contemplating the wider societal transitions that may be required and initiated to enable service ideas to become service innovations within a paradigmatic change of markets, entrepreneurship and customer behaviour.
Synopsis
Introduction; Teppo Hujala et al.- Section I. Market environment and context.- 1. Conceptual foundations of service-dominant logic; Marja Toivonen et al.- 2. Change of forest owners' values and other service-demand drivers; Heimo Karppinen et al.- 3. Societal expectations from family forestry; Anna Lawrence et al.- 4. Evolving intersection of public policies and services; Teppo Hujala et al.- Section II. Public service and business innovations.- 5. Innovation types in family forestry; Gerhard Weiss et al.- 6. Innovation management; Eric Hansen et al.- 7. New England advances in forest services; Brett Butler et al.- 8. Landowner perspective on novel uses of forest services; Sami Bergh ll et al.- 9. Business models in transition countries; Miika Kajanus et al.- Section III. Emerging service topics.- 10. The diversifying use of family forests; Mikko Kurttila et al.- 11. Non-wood forest products innovations; Alice Ludvig et al.- 12. Conservation agreements as services; David Kittredge et al.- 13. Forest planning services re-invented; Vilis Brukas et al.- 14. Gender perspective on forest services; Gun Lidestav et al.- Section IV. Transitions governance.- 15. Sustainability transition as a driver; Anne Toppinen et al.- 16. Enabling institutional change in policy level; Juha Hiedanp et al.- 17. Role of social networks and social capital in forest services; Jessica Leahy et al.- 18. Service design and co-creation as future-oriented micro-level assets; Teppo Hujala et al.