Synopses & Reviews
Shakespeare in mass media-particularly film, video, and television-is arguably the fastest growing research agenda in Shakespeare studies.
Shakespeare after Mass Media provides both students and scholars with the most comprehensive resource available on the market for studying the extraordinary afterlife of Shakespeares plays in a wide range of media. From marketing to electronic Shakespeares, comics to romance novels,
Star Trek to Kenneth Branagh, radio and popular music to
Bartletts Quotations, the contributors explore the contemporary cultural significance of Shakespeare with theoretical sophistication and accessible writing.
Review
“Praise for Unspeakable Shaxxxpeares: Brilliant...A dazzling tour-de-force: one of the most original works to have appeared recently, be it in the field of Shakespeare studies or popular culture.” —
Early Modern Literary Studies“His study is invaluable insofar as it challenges us to rethink our assumptions, whether affirmative or dismissive, about the value of attending to unspeakable Shakespeares.” —Theatre Journal
About the Author
Richard Burt is Professor of English and Film and Media Studies, University of Florida. He is the author of Unspeakable ShaXXXspeares: Queer Theory and American Kiddie Culture; Licensed by Authority: Ben Jonson and the Discourses of Censorship; and the editor of Shakespeare After Shakespeare; Shakespeare After Mass Media; and The Administration of Aesthetics. Burt also co-edited a special issue of Exemplaria on “Movie Medievalism” and held a Fulbright scholarship in Berlin, Germany from 1995-96.
Table of Contents
Part I: Questions of Shakespeare's Cultural Authority * To e- or Not To e-?: Schlockspeare in the Age of Electronic Mass Media—Richard Burt * Bardguides of the New Universe: Niche Marketing and the Cultural Logic of Late Shakespereanism—Donald K. Hedrick * In Fair Verona: Media, Spectacle, and Performance in William Shakespeares
Romeo and Juliet —Peter Donaldson * "We are the Makers of Manners": The Branagh Phenomenon—Mark Thorton Burnett * Shakespeare: The Theme Park—Diana E. Henderson * Harlequin Presents: That ‘70s Shakespeare and Beyond—Laurie Osborne * Suggested for Mature Readers?: Deconstructing Shakespearean Value in Comic Books—Josh Heuman & Richard Burt * The Shatnerification of Shakespeare:
Star Trek and the Commonplace Tradition—Craig Dionne
Part II: Histories of Shakespeare's Appropriation * WSHX: Shakespeare and American Radio—Douglas Lanier * Shakespeare, Beard of Avon—Fran Teague * Reviving Juliet, Repackaging Romeo: Transformations of Character in Popular Music Lyrics—Stephen M. Buhler * The Making of Authorships: Transversal Navigation in the Wake of Hamlet—D.J. Hopkins & Bryan Reynolds * Barletts Evolving Shakespeare—Helen Whall * Afterword—Shakespeare and the Holocaust: Julie Taymors Titus is Beautiful, or Shakesploi Meets the Camp—Richard Burt