Synopses & Reviews
Commemorating the 100-year anniversary of Shiner Beer, this entertaining history tells the complete story of a famous Texas establishment. Shiner Bock has entered into the pantheon of Texan icons, and this book chronicles its development, from the improbable beginning of German and Czech immigrants who founded the brewery to the successes and struggles of a growing business, recalling the many times the brand was as good as dead. For beer connoisseurs, Texas-history buffs, or simply those who appreciate a story of beating the odds, this is a tribute to an independent and well-made beer.
Review
"Fun to read with the most entertaining headlines and style of writing you've ever seen." Austin Woman Magazine
Review
"A great book." Page Turners segment, KXAN, Austin, Texas
About the Author
Mike Renfro is an advertiser whose work has been recognized with awards such as the Adweek Magazine Creative All-Star, the Radio Mercury Award, and the One Show Creative Award.