Synopses & Reviews
Turn your love of photography into a money-making business
Get all the information you need to successfully shoot, sell, and market your photos. Inside, world-renowned photographer Jim Zuckerman provides an exciting combination of authoritative, straightforward instruction and beautiful show-and-tell photography.
Zuckerman's methods are comprehensive and easy to put into action. First, you'll learn how to create the highest quality photos:
Evaluate your photography, then take 5 easy steps to improve it
Pick powerful, interesting, and vivid subjects
Use dramatic lighting and high-quality backgrounds
Juxtapose colorful subjects for maximum impact
Choose the best format for your workfilm vs. digital
Then you'll master the secrets of business success:
Find subjects and themes that sell
Create inexpensive, yet striking, print and online portfolios
Establish yourself on the internet through websites and online promotions
Execute dynamic advertising, direct mail and publicity campaigns
Get noticed with creative, professional submissions
Put together a portfolio that showcases you strengthsfine art, wildlife, advertising, magazine, or stock photography
But that's not all Zuckerman also shows you how to sell your work at art shows, join a stock photography agency, prepare winning submissionseven self-publish your work and develop a product line.
Turn your dream into reality and start making money todayJim Zuckerman shows you how to make it happen
Synopsis
Zuckerman shows readers how to: pick powerful subjectsdecide between film and digital formatscreate dynamic portfolios in print and onlineuse the Internet for marketing, self-promotion and photos salesunderstand the inner-workings of stock photo agenciesget noticed with creative, professional submissions