Heres the Deal
From the tough-guy kick ass to the airless opt, from the high-strung Hel-lo?! to the laidback hey, from the withering whatever to the triumphant Yesss!, an army of brave new words is occupying our social life with coast-to-coast attitude. The catchwords, phrases, inflections, and quickie concepts that Americans seem unable to communicate without have grown into a verbal kudzu, overlaying regional differences with a national (even an international) pop accent that tells us more about how we think than we think.
What makes a word a pop word? First of all, were not talking mere clichés. Most pop phrases are indeed clichésthat is, hackneyed or trite. But a pop phrase packs more rhetorical oomph and social punch than a conventional cliché. Its the difference, say, between Its as plain as the nose on your face and Duh, between old hat and so five minutes ago. Pop is the elite corps of clichés.
Nor is the pop vocabulary simply a collection of slang. Some pop phrases, like bling bling or fashionista, may technically be slang, or nonstandard and probably transient English. But most pop speech today is made up of perfectly ordinary and permanent words, like dont go there and hello. Its how our tongues twist them that changes everything.
Heres my definition: Pop language is, most obviously, verbal expression that is widely popular and is part of popular culture. Beyond that, its language that pops out of its surround; conveys more attitude than literal meaning; pulses with a sense of an invisible chorus speaking it, too; and, when properly inflected, pulls attention, and probably consensus, its way. (And if it does most of the above, it gives you a reward: a satisfying pop.)
There have always been popular catchphrases, of course, and in the everyday jungle of small talk, theyve always been used as verbal machetes, proven tools for cutting through confusionas well as for showing off, fitting in, dishing dirt, shutting someone up, flirting, and fighting. But today, as the media repeat and glamorize buzzphrases constantly, the ability to spout a catchy word or two has become a more highly valued skilla social equalizer, a sign that you, too, share the up-to-date American personality.
Or, to put that in pop: These phrases are our go-to guyswhether flashing bling or singing Ka-ching!, they get the job done.
And everybody has them working. Coming off a spate of fund-raisers in 2003, George W. Bush appeared on The Tonight Show and joked to Leno about the audience: These folks didnt pay five grand apiece to get in here? Im outta here! As John Kerry took the controls of a helicopter on a campaign hop in Iowa, he shouted, Rock n roll! And, of course, both men said (Bush of Iraqi insurgents, Kerry of Bushs attacks on his record), Bring em on! As it turns out, AARP-eligible presidential candidates are not so far removed, ideal-American-personality-wise, from babelicious Gen X actresses, like Cameron Diaz, who told Demi Moore in Charlies Angels: Full Throttle, Bring it on, bitch!
Light, self-conscious, and theatrical, chockful of put-downs and exaggerated inflections, todays pop talk projects a personality that has mastered the simulation of conversation. Its a sort of air guitar for the lips, seeking not so much communication as a confirmation that . . . hey, were cool.
Human communication may seem to hold greater possibilities than that, but the first obligation of pop language is not to help us plumb lifes mysteries but to establish that you recognize and can characterize any pre-characterized thing or situation. A famous person not looking up to par? Someone somewhere will say, Bad hair day. A familiar name escapes you? Im having a senior moment. Did you something dumb? What was I thinking? Producing the right phrase at the right time reassures us: Im awake, it says. I connect.
The pop response can be punched in from Seattle to Waco, from the Laundromat to the New York Stock Exchange. Each modular phrase is part of a franchise deal, whose terms are the same everywhere. When I say No way and you say Way, we may be exchanging a nod of appreciation for our mutual acquaintance with Wayne and Garth or Bill and Ted (assuming were old enough to remember those characters), but we are also reducing each other to interchangeable parts, minor guest stars in that moments passing sitcom.
Though pop ripples with such ironic attitude, irony is not the only attitude the language conveys. The desirable mass personality is not so one-dimensional: Sometimes its a baseball-capped, down-to-earth regular guy, trading in roadkill, goin south, and I owe you. At other times its socially earnest, talking up community, giving back, empowerment, and, in general, its issues. Or its voice might suddenly turn all corporate cubicle with bottom lines, agendas, and win-wins, asking people it meets, And you are? The same person who forms an L with his hand and places it on his forehead to call someone Loser can probably, when necessary, switch-hit to a morally upright Its the right thing to do. These catchphrases (and occasional gestures) may play on different teams, but they all have one thing in common: the ability to be neatly snapped into place, thereby releasing a little waft of some attitude.
And the attitudeor, more precisely, the platitude as attitudeis emboldened by the knowledge that, if properly phrased, it will resonate with millions. Whether biting or benign, what all pop phrases have in common is the roar of a phantom crowd: They always speak of other people having spoken them. Its as if the words came with built-in applause signs and laugh tracks. And keeping us on track, they provoke in us click responses, the sort of electronic-entertainment tic we twitch and jerk with more often lately. We hear too much information, your worst nightmare, or (my worst nightmare) Duh, and we immediately sense the power structure of the moment. In fact, we may subconsciously applaud such speakers because theyve hypertexted our little lives right into Desperate Housewives, American Idol, or whatever piece of media currently holds lifes sparkle.
Brave New Words
Hey, lady, lighten up. It just feels good to grab the mot juste; theres a rush, a ride, and a whirl. And, OK, some pop talk is on the predictable side, but whats so wrong with knowing how someone will finish a sentence? At least it makes us feel that we know whats going on in the world.
Its true, pop can be just plain fun, and its always supremely useful. Coinages like yuppie, glitterati, and red state/blue state help organize the world, setting up reassuring stepping stones through the raging currents of affairs. These stones may amount to little more than hardened stereotypes, but without them, how could we navigate postmodern life? The very term road rage, for instance, has made us more aware of the phenomenon, probably saved a few lives: Do you want to be a red-faced, veins-popping-out-of-your-skull road-rage warrior who kills children in order to get one car ahead on the highway? Now that road rage has a handy label, we may believe that violence on the road occurs more often than it actually does, as one study has suggested. However, workplace rage, air rage (angry airline passengers), sideline rage (uncontrollable parents or coaches at childrens sports games), and roid rage (steroid-induced aggression) apparently really have increased. Whether a trend is smaller or larger than the coinage that describes it, its the words themselves that are all the rage.
Pop speech is a form of entertainment that almost anyone can perform. It connects people instantly. It can keep conversations bobbing with humor and work against our taking ourselves too seriously. Its nothing if not accessible.
But while pop language is fun, useful, and free, it is so in the same way that advertising-supported media is fun, useful, and free: It requires subtle social and political trade-offs. And so I come not to praise pop, but to ask, What do we lose and gain in the deal?
A friend of mine who rewrites movie scripts is often told to add certain phrases to punch them up, he says. Its like McDonalds discovered that people have three basic tastessweet, salty, and fatand therefore it never has to create foods for more subtle tastes. Yesss! (the spoonful of sugar in so many movies) takes care of positive, overcoming-the-odds feelings, while Hel-lo?! covers dealing with idiots, I dont think so can stop a fool in his tracks, and so on.
This is the main trade-off: Pops prefab repartee can serve as thought replacement. Get over it. Not ready for prime time. Its a no-brainer. Repeated and mentally applauded over years, pop language carves tunnels that ideas expressed otherwise are too fat to fit through. Whatever point a speaker is making, it gains acceptance not on its merits, but on how familiarly its presented and how efficiently tongue snaps into groove. Its as if each of these phrases were itself a no-brainer.
Which leads to the questions: Does a buzz-loaded repertoire displace thinking with a pleasant buzz? Are we, in fact, talking about some kind of syllabic soma?
As the late Neil Postman wrote in his book Amusing Ourselves to Death, Aldous Huxley painted a more probable future in Brave New World than George Orwell did in 1984, because, over the long run, pleasure is more likely than fear to produce compliant citizens. In Huxleys vision, no Big Brother is required to deprive people of their autonomy, maturity and history, Postman wrote. As he saw it, people will come to love their oppression, to adore the technologies that undo their capacities to think. . . . Orwell feared those who would deprive us of information. Huxley feared those who would give us so much that we would be reduced to passivity and egoism. Orwell feared that the truth would be concealed from us. Huxley feared the truth would be drowned in a sea of irrelevance.
Today, there are clearly attempts by the government and corporations to conceal truth and to insist, as Newspeak did, that War Is Peace and Ignorance Is Strengthbut rarely in so many words. Such harsh notes dont jibe with our vernacular. Much more effective is the let-me-entertain-you language of the mass media; it bubbles and bops, tickles and cajoles until we come to adore it. Im not saying that pop language is a tranquilizing drug with totalitarian side effects, like Huxleys soma. In its ability to break through obfuscation, which it does every day, pop can be a powerful force for truth. But in its ability to divert thought and numb our imaginations with commercial confetti, pop can also be a force that drowns the truth in a sea of irrelevance.
Way/No Way
The pleasure of pop derives from our intimate, id-ridden relationship with media and marketing. The continual flow between the way real people talk and mass media that mine their speech in order to better sell things (products, arguments, personalities) creates commercial-flavored norms that real people then absorb. Pop language both reflects and shapes those norms, with all their unspoken values and expectations.
Thats what this book is about. What its not about is collecting gaffes or other evidence for the grammar police (theres an overworked phrase). And while I will occasionally cover word origins and first-recorded uses, this book is not really about them either.
And jargon? Get outta here. Unlike the jargon that binds relatively small groups (be they skateboarders or day traders, instant-message junkies or ink-stained wretches), true pop pops for everyone, regardless of age, race, class, region, or occupation.
Pop lingo is usually stereotyped as coming out of the mouths of media-savvy adolescents, Gen Xers, or Boomers, but pop permeates us all. Militia men, gangsta rappers, soccer moms, and all of their children traffic in Yeah, right, Not even close, and You just dont get it. Even a low hipness level is no longer a barrier. In spots for the U.S. Mint, a very downtown George Washington was out hawking the new golden dollar with the refrain that Its so money. Suck has global reach. Cool is simply galactic.
By definition, jargon doesnt have such demographic reach, though some jargon may eventually move on to broader status. And so, while I will discuss mini-pop lingoes from which mass-pop may derive (such as hip-hop slang or the corporate patois), this book isnt a compendium of various group jargons. The focus here is on words that have already reached general circulation; that float, perhaps for years, in the mainstream; and that function as verbal viruses, spreading through the media and flying off our tongues before we even know it.
Vox-Office Hits
But a viral quality only partly describes pop language. After all, as William Burroughs said, all language is a virus. Perhaps the better metaphor is that these are celebrity words, the stars of our sentences. Amid the fractured, fuzzy notions and mumbled grunts of everyday verbal intercourse, a snappy catchphrase practically steps out of the limo and onto the red carpet, a confident grin gracing its flash-lit face.
Skillfully applied, the celebrity word can temporarily stun usmuch the way seeing a famous person doesand make us more likely to buy whatever its saying or selling.
Take George Tenets now infamous remark that finding weapons of mass destruction in Iraq would be a slam dunk, as reported in Bob Woodwards Plan of Attack. On December 21, 2002, Tenet and his top deputy at the CIA, John McLaughlin, went to the Oval Office, where McLaughlin gave a detailed intelligence briefing to Bush, Dick Cheney, National Security Adviser Condoleezza Rice, and White House Chief of Staff Andrew Card. Its not clear whether all the charts, photos, and intercepts convinced anyone in the room that Iraqi WMD actually existed. But apparently more to the point, the presentation failed to persuade anyone that the evidence would persuade the public. In terms of marketing, Woodward wrote, the briefing was a flop. Bush complained that Joe Public wouldnt understand it, and asked, [T]his is the best weve got? From the end of one of the couches in the Oval Office, Woodward continued, Tenet rose up, threw his arms in the air. Its a slam dunk case! he said. Bush asked how confident he was, and the director of the CIA, a Georgetown basketball fan, repeated the arms gesture, saying Dont worry, its a slam dunk! Bush later told Woodward that McLaughlins presentation wouldnt have stood the test of time, but Tenets reassurance, That was very important.
Just three weeks later, another pop phrase helped the White House make its case for war in Iraq. Woodward describes the scene in the vice presidents West Wing office on January 11, 2003. The vice president had gathered Secretary of Defense Donald Rumsfeld and Joint Chiefs of Staff chairman General Richard Myers to meet with Bandar bin Sultan, chief representative of the Saudi monarchy in the U.S. and a longtime friend of the Bush family. Bandar was reluctant to use his influence to win the support of Saudi Arabia for the invasion of Iraq without assurances that the U.S. would definitely get rid of Saddam after having failed to do so in 1991.
What is the chance of Saddam surviving this? Bandar asked. He believed Hussein was intent on killing everyone involved at a high level with the 1991 Persian Gulf War, including himself.
Rumsfeld and Myers didnt answer.
Saddam, this time, will be out, period? Bandar asked skeptically. What will happen to him?
Cheney, who had been quiet as usual, replied, Prince Bandar, once we start, Saddam is toast.
. . . I am convinced now that this is something I can take to my Prince Abdullah, Bandar said, and think I can convince him.
. . . [After Bandar left] Rumsfeld voiced some concern about the vice presidents toast remark. Jesus Christ, what was that all about, Dick?
I didnt want to leave any doubt in his mind what were planning to do, Cheney said.
As the interchanges show, Cheney not only can wield a pop phrase, but he is fully aware of the languages power and deliberately uses it. All the other props in the scenethe West Wing office, the military brass, even a map of the attack plans marked top secret noforn (meaning no foreigners were supposed to see them)failed to persuade the prince. But when the Vice President of the United States reached for the same swaggering phrase used by Bill Murray in Ghostbusters to signal an attack on the evil Sumerian goddess GozerMurray shouted, This chick is toast!well, that was the kind of talk the Arabian prince could understand.
The impressive thing about international celebrity words is that not only can they create consensus for war, theyre just as useful for the little guy on the homefront. By tossing off Its show time!, or Whos your daddy?, or declaring this or that dictator is toast, we can all assert power and attitude. A vocabulary studded with high-profile words allows people to feel special, individualistic, above the crowdand, simultaneously, very much part of the crowd, drawing power from the knowledge that theyre speaking the same language as millions of other clued-in individuals.
Not all celebrity words are equal, of course. Some famous phrases are Frank Sinatra, resonant and long-lasting; some are Beck, experimental fusion rockers that at one point seemed to sum up the moment; more than a few are Norma Desmond, has-beens that nevertheless have a hold on our imaginations. The popularity and potency of a wordits vox office, you might sayexist on a spectrum.
And lets not forget that the pop tongue is made up of more than individual phrases. Much of it is structural and damn near indestructible, coming in forms like Top 10 lists, Befores and Afters, quickie quizzes ending in All of the above, hyphenated suffixes (-friendly, -driven, -based, -free, -proof, -challenged, -ready, -gate), or (a favorite of mine) hyphenated adjectives, like veins-popping-out-of-your-skull road rage. Pop appears in clever deviations from common constructions, as in this late-nineties headline promoting the pistol-packing-chick TV series La Femme Nikita: 36-24-.45. Or in extremely concise plays on words, like the line that reportedly sold a movie script about a genetically engineered dog running amuck: Jaws with paws. And pop arrives purely in rhythms, such as saving the punchiest word or image for the end of a sentence, unlike this one.
In spoken pop, the inflection is often crucial. Sometimes its as obvious as a drawn-out syllable and an interrogative note (Hel-lo?!) or a flat affect (Yeah, right). But it may be more complex. A housewife to a smart dishwasher in a GE spot: If youre so smart, how come youre doing the dishes? Dishwasher (with Jack Benny timing): I hate when she says that.
And speaking of spoken, whether pop words appear primarily in speech or primarily in writing, they tend to start spoken, like dilio (or dillio or dilly). A kind of ironic, goateed Latino for deal (and as such, on the esoteric side of the pop spectrum), dilio started as spoken, moved to Hollywood (Jessica, you are the real dilio! a producer of the Fox show Dark Angel told its star, Jessica Alba, in accepting a Peoples Choice Award), but now resides mostly in blogdom. (Dark Angel, meanwhile, was canceled.)
But even if most pop begins as speech, it eventually swings both wayswe write what we say. Duh and I dont think so, such big oral sluggers, appear in writing because they long ago reached the level of household phrases. When a word has truly arrived, a reader has only to silently supply the right inflection, something youll frequently be called upon to do in this book.
Gotcha!
Call me crazy, but I anticipate a few gotchas! from readers.
One is that youll catch me discussing phrases that seem passé. And you will, because, along with everything else this book isnt about, it isnt about the latest buzzwords or those that are (to use a passé but still pop phrase) on the cutting edge. Even if I were trying to be up to the moment, I couldnt, since of course Im writing all this long before it will be published.
But more important, I think that people love to declare a little too much that some catchphrase is hot or not. No one can really know whats the very latest except within ones own relatively small circles. When the map is larger, national, whats so last millennium and whats the next big thing become an utter blur. Trends overlap, shrink, bulge, and shrink again.
Even people who make a living tracking word usage dont agree. Yadda, yadda, yadda made it into the 1996 Random House Websters College Dictionary because the editor then in charge of new words there, Jesse Sheidlower, was convinced of its staying power, according to The New York Times. But the editor in chief of Websters New World College Dictionary, Michael Agnes, found yaddas usage declining and blocked it. Furthermore, wrote the Times, when the editors of four dictionaries provided their unabridged new word lists for comparison, there was no overlap.
Not only is it impossible to always keep up-to-date, but the compulsion to do so can make you look like a fool. In 1992 The New York Timess Style section published a glossary of what was supposed to be grunge slang. The newest term for a loser, for instance, was cob nobbler. Swingin on the flippity flop meant hanging out. Tom-Tom Club was code for uncool outsiders. It was a hoax, the words fabricated by a young record company sales rep in Seattle. When word of the joke got out, the Times editors must have felt like real lame-stains (uncool people).
Not only can always riding the cutting edge produce some nasty burns, its much less interesting than understanding the long-lasting stuff. Many of our favorite words dont go out of style so much as, their fifteen minutes of fame past, they become our mental default systemwhich is exactly what I find intriguing about language thats pop, whether or not it also happens to be hot.
Its not a words freshness date that makes it pop but its degree of persuasive power. Senior pop phraseslike fifteen minutes of famemay well be clichés, but they still discharge more jolt than nonpop clichés. Whether a phrase is two months old or two hundred years old, whether its zesty or mild, it counts as pop in my book as long as most of us and most media rely on its audience-drawing power to sell and persuade.
After all, formerly hot terms like chill, dis, and bottom line are still going strong after a generation or two. Gimme a break was no spring chicken when the sitcom Gimme a Break! first aired, in 1981. But in a pinch, its still a phrase of choice. Regarding Abu Ghraib, a Newsweek letter to the editor read, The media are screaming bloody murder after seeing a few prisoners in naked poses? Give me a break.
No way/Way sounds so 1989 slacker, but its call-and-response rings to this day. In an episode of Queer Eye for the Straight Guy, a woman sees her guy transformed and exclaims, No way! The Fab Five, watching her on video, cry in unison, Way!
In order to reach such Mick Jaggeresque longevity, pop words may have to endure several phrase phases. If a phrase makes it big, like, for instance, Go for it, it might be followed by a period of soft ridicule for overuse. If it survives that, it wins the right to be repeated, but only with irony (for a while, many of us couldnt say Go for it any other way). If it survives that, it gets stronger, like a Raid-resistant roachand it sheds the irony and begins to seem as indispensable as, say, Do the math or 24/7. That is, the phrase becomes a thought, or more accurately, a stand-in for a thought. Given the right circumstances, we almost cannot not say it.
The thrill is gone; been there, done that; same old, same old. But thats neither here nor there, because if a phrase has the right stuff, it doesnt merely express an idea, it owns the motha.
Meanwhile, an entire class of pop phrases exists solely to separate the au courant from the passé. Among the still reasonably vogue phrases that help indicate whether a phrase or a fashion continues to be in vogue are the sosso over, so five minutes ago, and so on. I can swear I saw a fashion headline years ago that read, So Over Is So Over, but thats so not true. Half in, half out among the vogue-on-vogue phrases are in/out; That was then, this is now; Same old, same old.
Ill write people off if they use a slang expression whose shelf life has expired, writer Merrill Markoe said in the preface of the 1997 book Buzzwords. One little been there, done that or I give good phone and I tune out everything else that person says. Yet, seven years later, been there was, if not flying off the shelves, still being stocked. A lot of people feel like, Ive been there, done that. Ive met everybody there is to meet. Ill take a break, an advertising consultant said about online dating when the trend began to plateau.
On I give good phone, Markoe is right: its history. Thousands of phrases, pop or otherwise, serve their purpose and simply die. But I cant agree with others who declare that its history is toast. Toast has more burn and conveys total destruction (which is probably why Cheney chose it to predict Saddams fate). But history expresses a finality of its own. Advertising and journalism have found that no one pays attention if you say something is different or changedthe old thing should at least get badly bruised. In a story about changes on the PBS show NOW, The Washington Times wrote, as David Brancacci replaced Bill Moyers, Then theres the shows handsome blue-and-green hued set: Its history. Likewise, if we are to believe a spot for the satellite TV company DirecTV, Cable is history. Maybe our fixation on Whats Next and Whos Next (as publications love to title technology and people stories) prevents us from seeing that history, along with other aging pop, repeats itself, as history does.
The second gotcha! I anticipate is that readers will assume that I assume that we talk this way all the time, when obviously we dont. Unlike the characters in the movie Clueless, where the comedy turned largely on an overdeveloped fluency in buzz- speak, most of us are not talking pop 24/7. These phrases occur with widely varying frequency, tending to surface when our own individual personality needs a charge from the group one. For many of us that is when were trying to impress someone or during an argument: When logic is weak weaponry or is just too difficult to grasp, phrase-fighting busts out. For others, suck or whatever emerges most freely during small talk, or perhaps when speaking with someone you are afraid wont be stimulated by more pedestrian patter. Gimme five! dozens of (white) grandfathers say to young children, though they probably wouldnt say it to a peer. A good, I dont know, 93 to 97 percent of the time we dont talk popbut looking at why we do when we do and how it affects communication is my focus.
Lastly, readers will see me using many of the buzzwords, inflections, structures, and writers tricks of the trade that are this books very target, and you might think Im a hypocrite or just blind to my own dependency on pop language (not to mention more conventional clichés or turns of speech).
Sure, I could claim I sprinkle on the pop in order to illustrate what Im criticizing. And I do, but thats only part of it. Im clearly using some pop as a joke or as an elbow in the ribs. The reasons for the rest of it may not be so clear because I may not be aware of it myselfit has slipped under my radar. Some phrases, like slipped under my radar, are just so ingrained and right to the point that I figure, Why fight them?
It is difficult to speak without some pop in the voice. I can no more completely avoid it than I can avoid the phrases and rhythms that most every parent uses with a baby (Are you my boy? Whos the silly willy?), a language that is nearly universal because the impulses are.
But it is also true that Im just as determined to entertain you as most writers are. We try to hide the premeditation of it all with the breezy tone thats encoded in the pop vocabulary. After all, if we dont immediately connect, if we dont use words that push your buttons, we fear we will bore you and not get assignments.
In fact, noticing my own strong temptation to use these phrases, in writing and speech, is what made me want to write about them in the first place. What is their pull on me, and why do I resist? (My resistance, at least, probably has something to do with where I grew up as a teenager: a spanking new subdivision in suburban St. Louis that was namedbecause the developers didnt bulldoze every sapling in sightNottingham Among the Trees.)
And while were on the subject of me, I should lay out my prejudices: There are some pop locutions that I like and others I bristle at every time. As you might by now suspect, I like road rage but hate I dont think so. (Maybe because I believe a lot of road rage is caused by people who say I dont think so.) There are phrases I wish I could stop using, but cant, like like, you know, while others I feel ridiculous saying, like cool. Blah, blah, blahcant think without it; I find it funny and oddly cozy. Yadda, yadda, yadda, however, wont leave my lips. I have a soft spot for, and a dependency on, pop words that describe aspects of pop culture (and that seem to come in couplets): sound bite, shelf life, shrink-wrapped, industrial-strength, freeze-dried, freeze-frame, and flash-freeze. Essential to writing this book is dumb downit is a box outside of which I cannot think. But other words of this ilk, such as phone tag and wiggle room, are just too cute for moi. The culture is one that I, and many writers, are embarrassingly addicted to.
And so it is definitely a self-conscious challenge to write about overused locutions while using some myself. Im torn between wanting to write in lively, accessible language and cringing at the possibility that Im digging those thought grooves a little deeper.
Theres no completely avoiding pop language, because it goes beyond the words themselves. It evolves from the way the world worksin any era, the popular language is the most powerful means of persuasion we can collectively dream up, and I will use it to try to persuade you that I shouldnt always use it to persuade you.
This dilemma should lead, throughout the book, to a look at the very nature of language: Is everything we say a semi- programmed turn of speech? Are new combinations of old idioms the only original forms of speech left to us? How does one communicate without resorting to the words and rhythms of the moment?
But first, the biggest gotcha!: Wasnt it always thus?
Excerpted from Slam Dunks and No-Brainers by Leslie Savan Copyright © 2005