Synopses & Reviews
Learn to:
- Build your revenue and customer base through social media
- Use social media to improve customer service
- Locate sites that offer the best connection to your customers
- Track results
Your customers are social! Master social media commerce techniques to build your business
Traditional advertising and marketing techniques just don't do the job anymore. Today's consumer relies on input from a trusted community when making buying decisions. For your message to resound with customers, you must take advantage of their social network channels and interact with them online. Lucky for you, this book shows you how!
- Social studies understand social media, social business, and social commerce
- Build your plan develop a social action plan for your business and create an employee policy
- Revamp your website include substantive information about your product or service, be mobile-friendly, and make contact easy
- Find your customers explore the demographics of your target market and learn where your customers hang out
- Make new sales by turning visitors into customers
- Service is everything boost your business image by handling service issues instantly via Twitter and Facebook
- Know what they're saying monitor social media to see how your reputation is doing
- Keep getting better use apps, widgets, and other tools to enhance your social media presence
Open the book and find:
- Ways to learn from the mistakes of others
- Tools to find your customers online
- Tips for Tweeting
- Creative ways to share content and engage web visitors
- Why your strategy must be flexible
- New ways to use e-mail
- Suggestions for building a following
- A glossary of social media terms
Synopsis
Social Media Commerce For Dummies will help brands understand why social media is important to their bottom line and how to adapt their online presence to include social commerce. Topics covered will include:
- Using social media to provide better customer service
- Knowing where you have the best opportunity to reach your customers
- Collecting payments online
- Social sites to integrate with
- Tracking results and building your customer base
Synopsis
Capture customers and sales with social media commerceSocial media commerce is a booming industry. By using social networks in the context of e-commerce transactions, brands large and small are making their products more available and more convenient for customers. This one-of-a-kind guide introduces you to social media commerce and explains how you can use social media to provide better customer service, collect payments online, and build your customer base. Online marketing expert Marsha Collier helps you determine where you have the best opportunity to reach your market, which sites you should integrate with, and much more.
- Your customers are communicating with each other via social media; making purchasing opportunities available on social media sites adds convenience for your customer and opens up new sales opportunities
- This step-by-step guide explains social media commerce and shows what you can accomplish
- Helps you determine the sites where your business should have a presence
- Demonstrates how customers can help promote your brand as they recommend products and services to others on their social networks
- Author Marsha Collier is the undisputed expert on eBay and a recognized authority on social media marketing
Social Media Commerce For Dummies helps you offer your customers better service while giving them the opportunity to share information about your product with their social media contacts.
About the Author
Marsha Collier is an expert on social media topics as well as the world's bestselling author on eBay. She has written multiple editions of eBay For Dummies and Starting an eBay Business For Dummies, and she is much in demand as a speaker and trainer, appearing at many events each year.
Table of Contents
Introduction 1
Part I: Prepping for Social Media Commerce 7
Chapter 1: Social Media Commerce and Your Bottom Line 9
Chapter 2: Competing in the Social Media Realm 25
Chapter 3: Creating a Social Media Policy 47
Part II: Adapting Your Web Presence 53
Chapter 4: Passive Engagement: Creating a Social Persona through
Your Website 55
Chapter 5: Active Engagement: Connecting Directly with Your Customers 75
Chapter 6: Claiming Your Space on Review Sites 89
Chapter 7: Knowing Where to Share Your Content 101
Part III: Casting for and Catching Customers 117
Chapter 8: Finding Your Customer on the Social Web 119
Chapter 9: Seizing the Social Media Conversation 143
Chapter 10: Cashing In: Doing Real Business Online 163
Chapter 11: Building Revenue through Links and Deals 177
Chapter 12: Making a Direct Hit with Mobile 193
Part IV: Supporting Your Social Media
Commerce Efforts 203
Chapter 13: Handling Customer Service without Picking Up the Phone
(Well, Almost) 205
Chapter 14: Monitoring Your Online Reputation 219
Chapter 15: Marketing in a Social Way: New Media Advertising 235
Chapter 16: Improving Productivity with Apps and Widgets 251
Part V: The Par t of Tens 259
Chapter 17: Ten Ways to Build an Online Presence Now 261
Chapter 18: Ten Ways to Get Social Media Feedback 273
Glossary 283
Index 293