Synopses & Reviews
If you need a guide through the social media maze, this book is just what you're looking for!
Since the first edition of this book, social media has evolved into a whole new creature. Your business can't afford to be left behind! This guide helps you take full advantage of social media marketing while it boosts your social media savvy. And you'll love how easily you can find what you need in one of these handy minibooks!
- Define your goals research where your target audience hangs out and define your marketing goals and objectives
- Keep your perspective analyze the various social media options and pay attention to what fits your budget and your customers
- Make it easier find out about productivity tools that help you post content in multiple locations, notify search engines, and monitor your progress
- Tools of the trade study the ways in which you might use blogs, podcasts, Pinterest, and small, special-interest networks
- Maximize the big guys find the secrets to success with Facebook and Twitter
- New opportunities discover new social media sites and what they offer your business
- Metrics magic explore Google Analytics and other tools to assess your performance
Open the book and find:
- Why a social media campaign requires major planning
- Cool tools to help your campaign
- How to add social media to your SEO strategy
- What you need to know about sharing images
- Tips for using Google+
- Compete effectively on Facebook and Twitter
- Great mobile marketing opportunities
- Attract business?customers with LinkedIn
9 Books in 1
- The Social Media Mix
- Cybersocial Tools
- Blogs, Podcasts, and Vlogs
- Twitter®
- Facebook ®
- Google+
- Pinterest
- Other Social Media Marketing Sites
- Measuring Results; Building on Success
Synopsis
Social Media Marketing All-in-One For Dummies, 2nd Edition will help marketers apply the marketing knowledge they already have to the latest social media sites and tools. Marketers will discover how to use social media to reach current and new customers, assist customers with problems, complete transactions, and more. The 2nd edition of this book will include coverage on:
Book I: The Social Media Mix
Book II: Tools and Techniques to Enhance Your Social Life
Book III: Using Content to Grow Your Personal or Business Brand
Book IV: Twitter Marketing
Book V: Facebook Marketing
Book VI: Google+ Marketing
Book VII: Other Social Media Marketing Sites
Book VIII: Measuring Your Results; Building on Your Success
Synopsis
Learn the latest social media marketing techniquesSocial media continues to evolve at breakneck speed, and the savvy marketer needs to keep up. This bestselling guide to social media marketing has been completely updated to cover the newest vehicles, including Groupon and Rue La La, location-based services like Foursquare, and new social networking sites like Google+ and Pinterest. Checklists, case studies, and examples will help you decide the best places to spend your marketing dollars, and you'll learn about valuable social media tools and analytics methods that can help you assess the success of your efforts.
- A completely updated, all-in-one guide to social media marketing, a valuable way for businesses to reach current and new customers, assist customers with problems, and complete transactions
- Covers the latest sites and location-based services including Groupon, Rue La La, Foursquare, Google+, Pinterest, and more
- Minibooks examine the social media mix; tools and techniques; using content to grow your brand; Twitter, Facebook, Pinterest, and Google+ marketing; other sites; and how to measure results and build on success
- The perfect guidebook for the social media strategist, website manager, marketer, publicist, or anyone in charge of implementing and managing an organization's social media strategy
Social Media Marketing All-in-One For Dummies, 2nd Edition helps you get the most from every minute and dollar you spend on marketing.
About the Author
Jan Zimmerman, author of Web Marketing For Dummies and owner of Watermelon Mountain Web Marketing, has provided online marketing and social media services to businesses of all sizes for 15 years. Deborah Ng is a freelance writer, blogger, community manager, social media consultant, and author of Online Community Management For Dummies.
Table of Contents
Introduction 1
Book I: The Social Media Mix 9
Chapter 1: Making the Business Case for Social Media 11
Chapter 2: Tallying the Bottom Line 37
Chapter 3: Plotting Your Social Media Marketing Strategy 59
Chapter 4: Managing Your Cybersocial Campaign 83
Book II: Cybersocial Tools 107
Chapter 1: Discovering Helpful Tech Tools 109
Chapter 2: Leveraging Search Engine Optimization (SEO) for Social Media 143
Chapter 3: Using Social Bookmarks, News, and Share Buttons 197
Book III: Blogs, Podcasts, and Video 221
Chapter 1: Growing Your Brand 223
Chapter 2: Building Your Blog 239
Chapter 3: Using Podcasts or Video in Your Content 259
Chapter 4: Sharing Images 273
Book IV: Twitter 281
Chapter 1: Using Twitter as a Marketing Tool 283
Chapter 2: Using Twitter as a Networking Tool 295
Chapter 3: Finding the Right Twitter Tools 309
Chapter 4: Supplementing Online Marketing Tools with Twitter 317
Chapter 5: Hosting Twitter Chats 325
Book V: Facebook 335
Chapter 1: Using Facebook as a Marketing Tool 337
Chapter 2: Creating and Sharing Content on Facebook 353
Chapter 3: Gaining Insights about Your Facebook Community 377
Chapter 4: Finding the Facebook Sweet Spot 383
Book VI: Google+ 389
Chapter 1: Leaping into Google+ 391
Chapter 2: Socializing in Circles 409
Chapter 3: Building Community through Pluses, Shares, and Comments 419
Chapter 4: Hanging with Your Google+ Community 433
Book VII: Pinterest 445
Chapter 1: Pinning Down Pinterest 447
Chapter 2: Marketing with Pinterest 477
Chapter 3: Driving Sales with Pinterest 495
Book VIII: Other Social Media Marketing Sites 503
Chapter 1: Weighing the Business Benefits of Minor Social Sites 505
Chapter 2: Linking Up for B2B Success 517
Chapter 3: Maximizing Stratified Social Communities 537
Chapter 4: Geomarketing Services 557
Chapter 5: Attracting Customers with Daily Deal Coupons 573
Chapter 6: Social Gaming 589
Chapter 7: Making Social Media Mobile 597
Chapter 8: Multiplying Your Impact 615
Book IX: Measuring Results; Building on Success 647
Chapter 1: Delving into Data 649
Chapter 2: Analyzing Content-Sharing Metrics 669
Chapter 3: Analyzing Twitter Metrics 681
Chapter 4: Analyzing Facebook Metrics 687
Chapter 5: Measuring Minor Social Media 695
Chapter 6: Comparing Metrics from Different Marketing Techniques 707
Chapter 7: Making Decisions by the Numbers 727
Index 741