Synopses & Reviews
Social media can be an incredibly powerful marketing tool that brings a company or organization huge rewards. But for beginners in this new world, the potential risks are also high. Consumers are particularly passionate in the online world; the most active social networkers are poised to be your brand's gushing fans—or your most scathing critics. Both multimillion-dollar profits and self-inflicted PR fiascos are possible via social media.
This guidebook begins by defining "social media," "social networking," and other terms that may be ambiguous, then details what recent market research reveals about the scope and growth rate of the social media landscape. Real-world examples of both large and small organizations who have successfully implemented social media strategies are showcased, and the hype and failed promise of famous flash-in-the-pan social networks are examined. The author outlines a comprehensive strategy for success with social media, including practical information on watching metrics, establishing beachheads, determining your driver, building a checklist of driver "amplifications," and combating the "what now?" factor.
Review
"Tom Funk has been involved in e-commerce and Web publishing since 1995. His goal with this book is to help businesses succeed in social media…" - Educationpr.org
Synopsis
This practical guide can help any business or organization make sense of the social media buzz and build a successful online community.
Social media can be an incredibly powerful marketing tool that brings a company or organization huge rewards. But for beginners in this new world, the potential risks are also high. Consumers are particularly passionate in the online world; the most active social networkers are poised to be your brand's gushing fans--or your most scathing critics. Both multimillion-dollar profits and self-inflicted PR fiascos are possible via social media.
This guidebook begins by defining "social media," "social networking," and other terms that may be ambiguous, then details what recent market research reveals about the scope and growth rate of the social media landscape. Real-world examples of both large and small organizations who have successfully implemented social media strategies are showcased, and the hype and failed promise of famous flash-in-the-pan social networks are examined. The author outlines a comprehensive strategy for success with social media, including practical information on watching metrics, establishing beachheads, determining your driver, building a checklist of driver "amplifications," and combating the "what now?" factor.
Synopsis
• Offers in-depth, how-to advice on the four major social media platforms of interest to most businesses and explores corporate blogging
• Shares both social media success stories and cautionary examples of real-world social media efforts gone awry
• Explores the future of social media marketing
Synopsis
• Comprehensively explains and serves as a complete guide to social media marketing, a hot topic among business leaders today and into the future
• Enumerates "do's and don'ts" of online community behavior to help businesses succeed in the new social media landscape while avoiding damaging pitfalls
• Authored by a social media expert with over 15 years' experience working in ecommerce, online marketing, and web publishing
Synopsis
This practical guide can help any business or organization make sense of the social media buzz and build a successful online community.
Synopsis
Online networks like Facebook and LinkedIn, as well as media platforms like Twitter, Flickr, and YouTube serve a stunning 80 percent of online Americans every month. Once the province of the young, social media is now growing fastest among older demographics. Every ambitious business or organization needs to understand, participate in, and reap the benefits of social media.