Synopses & Reviews
Synopsis
This book traces the evolution of the speechwriting process for presidents in the White House from the administration of Franklin Roosevelt to the present. While institutionalization of the speechwriting process has often been blamed for bland presidential rhetoric, this book draws out the many varied consequences of institutionalization on the speechwriting process. Ultimately, it concludes that the institutionalization of the process has actually served the presidency well by helping presidents avoid the adverse effects of poorly chosen words.
Synopsis
This book explores the development of presidential speechwriting from the administration of Franklin Roosevelt to the present. It argues that the institutionalization of speechwriting that has been blamed for bland presidential rhetoric has actually served the president well by helping presidents avoid the adverse effect of poorly chosen words.