Synopses & Reviews
If you want to earn your customers interest, trust, and business, Richardson explains the need to STOP telling the customer about your product or service and START a true customer dialogue. This newly revised and updated edition shares critical skills every salesperson needs to build customer relationships and close more sales.
About the Author
Linda Richardson is the Founder and Chairwoman of Richardson, a global sales training business and is credited with the movement to Consultative Selling. Other innovations she has spearheaded in the sales training industry are: development of a comprehensive, integrated curriculum dedicated exclusively to sales, commitment to customization vs. generic training, and development of an interactive coaching-type training methodology.