Synopses & Reviews
The eleventh edition of Strategic Management is a current, well-written strategic management book with the most up-to-date compilation of cases available. Designed in functional four-color, it offers a popular practitioner-oriented perspective, focuses on skill-building in all major areas of strategy formation, implementation, and evaluation, and weaves three very contemporary themes throughout each chapter–globalization, the natural environment, and e-commerce. The author provides and overview of strategic management, as well as strategy formulation and implementation, strategy evaluation, strategic management case analysis, 46 Experiential Exercises and 43 cases including service company cases and manufacturing company cases. For management professionals, small business owners and others involved in business.
About the Author
About the Author
Dr. Fred R. David is the sole author of three mainstream strategic-management textbooks: (1) Strategic Management: Concepts and Cases, (2) Strategic Management Concepts, and (3) Strategic Management Cases. These texts have been on a two-year revision cycle since 1986, when the first edition was published. They are among the best if not the best-selling strategic-management textbooks in the world and are used at more than 400 colleges and universities. Prestigious universities that have used these textbooks include Harvard University, Duke University, Carnegie-Mellon University, John Hopkins University, the University of Maryland, University of North Carolina, University of Georgia, Florida State University, San Franciso State University, and Wake Forest University.
The Concepts version of this strategic-management textbook has been translated and published in Chinese, Japanese, Pharsi, Spanish, Indonesian, Indian, Thai, and Arabic, and is widely used across Asia and South America. It is the best-selling strategic-management textbook in Mexico, China, Peru, Chile, Japan, and number two in the United States. Approximately 90,000 students read Dr. David’s textbook annually as well as thousands of businesspersons. The book has led the field of strategic management for more than a decade in providing an applications/practitioner approach to the discipline.
A native of Whiteville, North Carolina, Fred R. David received a B.S. degree in Mathematics and an MBA from Wake Forest University before being employed as a bank manager with United Carolina Bank. He received a Ph.D. in Business Administration from the University of South Carolina where he majored in Management. Currently, the TranSouth Professor of Strategic Management at Francis Marion University (FMU) in Florence, South Carolina, Dr. David has also taught at Auburn University, Mississippi State University, East Carolina University, the University of South Carolina, and the University of North Carolina at Pembroke. He is the author of 150 referred publications, including 39 journal articles, 53 Proceedings publications, and 58 business policy cases. David has articles published in such journals as Academy of Management Review, Academy of Management Executive, Journal of Applied Psychology, Long Range Planning, and Advanced Management Journal. He serves on the Editorial Review Board of the Advanced Management Journal.
Dr. David has received a Lifetime Honorary Professorship Award from the Universidad Ricardo Palma in Lima, Peru. He delivered the keynote speech at the twenty-first Annual Latin American Congress on Strategy hosted by the Centrum School of Business in Peru. Dr. David recently delivered an eight-hour Strategic Planning Workshop to the faculty at Pontificia Universidad Catolica Del in Lima, Peru, and an eight-hour Case Writing/Analyzing Workshop to the faculty at Utah Valley State College in Orem, Utah. He has received numerous awards, including FMU’s Board of Trustees Research Scholar Award, and the university’s Award for Excellence in Research given annually to the best faculty researcher on campus, and the Phil Carroll Advancement of Management Award, given annually by the Society for the Advancement of Management (SAM) to a management scholar for outstanding contributions in management research.
David served for three years on the Southern Management Association’s Board of Directors Through his Web site, www.checkmateplan.com, Dr. David actively assists businesses across the country and around the world in doing strategic planning. He has developed and markets the CheckMATE Strategic Planning Software, which is an industry-leading business planning software package (www.checkmateplan.com).
Table of Contents
(NOTE: Each chapter contains Notable Quotes and Objectives, Key Terms, Current Readings, Discussion Questions, and Experiential Exercises.)
I. OVERVIEW OF STRATEGIC MANAGEMENT. 1. The Nature of Strategic Management.
Cohesion Case: Krispy Kreme Donuts—2004.
II. STRATEGY FORMULATION. 2. The Business Mission.
3. The External Assessment.
4. The Internal Assessment.
5. Strategies in Action.
6. Strategy Analysis and Choice.
III. STRATEGY IMPLEMENTATION. 7. Implementing Strategies: Management and Operations Issues.
8. Implementing Strategies: Marketing, Finance/Accounting, R&D, and MIS Issues.
IV. STRATEGY EVALUATION. 9. Strategy Review, Evaluation, and Control.
V. STRATEGIC MANAGEMENT CASE ANALYSIS. How to Prepare and Present a Case Analysis.
A Sample Case Analysis for Krispy Kreme Donuts (KKD).
Name Index.
Subject Index.
Company index.
CASES.
SERVICE COMPANY CASES. Telecommunications.
1. Verizon Communications—2004, Melissa Birch.
2. Nextel Communications—2004, Brian Barbour.
Airlines.
3. Southwest Airlines Co.—2004, Amit Shah and Charles R. Sterrett.
4. AMR Inc.—2004, Andrew Graff.
Internet Companies.
5. E-Trade Financial, Corp.—2004, William Doulaveris.
6. e-Bay Inc.—2004, Marcelo De Mattos.
7. Amazon.com, Inc.—2004, Carina San-Marina.
Retailers.
8. The Kroger Company—2003, Alen Badal. 9. Limited Brands--2004 M. Jill Austin.
10. Wal-Mart Stores, Inc.—2004, Amit Shah, Evan Offstein, and Tyra Phipps.
11. Target Corporation—2003, Henry Beam.
Entertainment.
12. Mandalay Resort Group—2004, John K. Ross, III, Mike Keeffe, and Bill Middlebrook.
13. Royal Caribbean Cruises Ltd.--2004, Robert L. Stevenson.
Small For-Profit Businesses.
14. The Quarry, Inc., Indoor Climbing Center—2004, Harold Koch.
15. First Reliance Bank—2004, Benjamin R. Lanier Jr.
16. Bridal Gallery—2003, Carol Cumber, Bianca Ornelas, and Paul Reed.
17. Champions-Hydro Lawn, Inc.—2003, Joe Kavannaugh, Marilyn Butler, Misty Poissoit, and Leslie Toombs.
Nonprofit Organizations.
18. Audubon Nature Institute—2004, Caroline Fisher.
19. Central United Methodist Church--2004, Robert T. Barrett. 20. The United States Postal Service—2004, Lori Lyerly.
21. American Red Cross—2004, Stephanie Schaller.
22. The Classic Car Club of America—2004, Mattew C. Sonfield.
23. Utah Valley State College —2004, Lowell Glenn, David Johnson, and Bradley A. Winn.
MANUFACTURING COMPANY CASES. Transportation.
24. Harley-Davidson, Inc.—2004, Richard A. Cox.
25. Winnebago Industries, Inc.—2004, Eugene M. Bland and John G. Marcis.
Cosmetics.
26. Avon Products, Inc.—2004, James Camerius.
27. Revlon, Inc.—2004, Jill Austin.
Food and Beverage.
28. Pilgrim's Pride Corporation—2004, James Harbin.
29. Anheuser Busch—2004, Michelle Ghoens.
Aerospace.
30. Boeing—2004, Carolyn R. Stokes.
31. Lockheed Martin Corporation—2004, Jim Meshaw.
Computers.
32. Apple Computer—2004, Suzanne Harrington.
33. Gateway Computer—2004, Ben Zhang.
Medical.
34. Stryker Corporation—2004, Henry Beam.
35. Biomet, Inc.—2004, Satish Deshpande.
Sporting Goods.
36. Nike, Inc.—2004, Jill Austin.
37. Reebok International, Ltd.—2004, Todd Butler.
39. Calloway Golf —2004, Mark Bube.
Tobacco.
40. UST, Inc.—2004, Marilyn M. Helms.
41. RJR Tobacco Co.—2004, George Weaver.