Synopses & Reviews
The Art of Developing, Evaluating, and Implementing Successful Strategies! Successful market management depends on the manager's ability to think strategically, and to translate that thinking into results-getting plans. This best-selling text has been revised with new concepts and illustrative examples to show how to develop a complete management system. Using case studies illustrating conceptual models, this compact best-seller shows:
* How to conduct a structured external and internal analysis of a business with confidence
* How to develop sustainable competitive advantages by developing assets, competencies, and synergies
* How to make strategic investment decisions to generate growth
* How to organize to support strategies
* How to compete strategically in hostile, growth and global contexts
Table of Contents
INTRODUCTION AND OVERVIEW.
Business Strategy: The Concept and Trends in Its Management.
Strategic Market Management: An Overview.
STRATEGIC ANALYSIS.
External Analysis Overview and Customer Analysis.
Competitor Analysis.
Market Analysis.
Environmental Analysis and Dealing with Strategic Uncertainty.
Internal Analysis.
ALTERNATIVE BUSINESS STRATEGIES.
Obtaining a Sustainable Competitive Advantage.
Differentiation Strategies.
Obtaining an SCA-Low Cost, Focus, and the Preemptive Move.
Growth Strategies: Penetration, Product-Market Expansion, and Vertical Integration.
Diversification.
Strategies in Declining and Hostile Markets.
Global Strategies.
IMPLEMENTATION AND THE PLANNING PROCESS.
Implementing the Strategy.
Formal Planning Systems.
Appendix.
Index.