Synopses & Reviews
Synopsis
Adopting an international approach and offering a broader context to social marketing, this second edition of Strategic Social Marketing presents social marketing principles in a strategic, critical and reflexive way, illustrating the value of applying marketing to solve social problems.
Updates to this new edition include:
- A brand new chapter on evaluation
- Updated advances in relevant research and theorising
- New vignettes and short case studies to illustrate theories throughout the text