Synopses & Reviews
Expanding the company's current market, creating brand-new markets, planning innovative approaches to consumers: they're all strategies that promote growth. This book offers a wealth of ideas for tackling these and other challenges.
Clearly written, to-the-point, and filled with practical advice, all titles in the expanding Business Buddies series are fast-read idea books for career-minded men and women. They present checklists of do's and don'ts, and they give tips on how to get ahead in business and management. Both beginners to the corporate world and experienced professionals who open any of these books will find advice they can put to immediate use.
Synopsis
(back cover)
business buddies
successful
strategies for growth
Assess your current performance, recognize any risks facing your business, and develop a vision for growth Determine whether now is the right time to merge, or to acquire another company, or to engage in a joint venture Understand the risks of collaboration and work to minimize them as you reap their rewardsAbout the Author
Ken Lawson is a career counselor and career management consultant. He is an instructor in New York Univrsity's professional certification program for adult career planning and development.