Synopses & Reviews
For the most focused, current, in-depth information on any subject, nothing beats going directly to the source--to the experts. This is "primary research," and it's the focus of the seventh title in the Super Searchers series. From the boardrooms of America's top corporations, to the halls of academia, to the pressroom of "The New York Times, Risa Sacks interviews 12 of the best primary researchers in the business. These research pros reveal their strategies for integrating online and offline resources, identifying experts, and getting past gatekeepers to obtain information that exists only in someone's head. You'll learn how these super searchers use a combination of primary research tools and techniques, including interviews, public records, printed material, online databases, Internet sites, and direct observation.
Synopsis
Using an expert interview approach to primary research, this book shares secrets from professional researchers for integrating online skills with interviews, hands-on public records research, and documents and printed materials not available on the Internet. Provided are tips and resources for using online research to locate sources, prepare for interviews, and evaluate information. Topics covered include getting through gatekeepers, obtaining hard-to-find information, and using primary sources to complement online research.
About the Author
Risa Sacks has provided research and writing services to business, government agencies, and individuals for over 20 years. She is the owner of Risa Sacks Information Services, specializing in custom-tailored phone inquiries and manual and online research. She lives in Sylva, North Carolina.