Synopses & Reviews
Leading international food retailers have in recent years expanded beyond national boundaries and started to operate on a global scale. This book describes the current state of the industry, looking in detail at the main competitors worldwide and analysing the factors underlying their successes and failures.
About the Author
Andrew Seth is Chairman of Added Value and non-executive Director of several companies. Geoffrey Randall is an independent consultant to several leading companies and marketing and retailing specialist.
Table of Contents
Introduction * Wal-Mart: The Colossus * Carrefour: The Pioneer * Tesco: Chasing Hard * The Contenders * Issues in Going Global * Information and Technology as Competitive Advantage * Global Advantage * Social Issues * Strategic Options for Local Retailers * Strategic Options for International Retailers * The Future: Where, How, Who