Synopses & Reviews
Synopsis
In the face of strong competitive pressure and a very dynamic market, multinational companies in China are forced to innovate with extraordinary pace and inventiveness. Environmental sustainability is a vital benchmark--and also a key driver--for the best companies in each sector, many of whom are allied with WWF, the conservation NGO. This book shows how eight international companies, all well-known brands, have transformed their practices, and the impact this is having on business in China and beyond.
The cross-case analysis of the challenges faced by leading international firms present key lessons for business and for sustainability champions.