Synopses & Reviews
In a Business World Driven by Technology Don't Let you and Your Business Get Left Behind "This is a must read for today's managers and technologists. It provides an understandable connection of the Internet, telecommunications, and computing technologies with the real world of business." Gerald Peterson, Member Board of Governors IEEE-SA, Past Chairman Standards Committee T1, Senior Manager Lucent Technologies - Bell Labs "In Tech Trending, Amy Zuckerman provides practical guidance to both those influencing technology and those still trying to cope with technology's rapid rate of change and tremendous impact on global businesses. Most importantly, she stresses the need to manage change and how to respond to the very real needs of people who need help in adapting to new technology. Tech Trending is simply a must-read for any business manager." Kevin R. Fitzgerald, Editor-in-Chief/Associate Publisher, Supply Strategy "An extremely well written, easily understandable introduction to the future. If you don't know where to start, start here." Steve Oksala, Vice President of Standards for the Society of Cable Telecommunications Engineers and former Director, Standards and Regulatory Compliance, for the Unisys Corporation. "For the business professional, the rapid changes in information technology can be hard to manage and even harder to predict. Tech Trending provides the necessary tools, skills and knowledge to help the reader easily master the tech hurdles of the next decade. From wireless and B2B, to transportation and logistics, it's all right here for the novice and seasoned IT pro. Amy Zuckerman is truly a leading business technology guru of the 21st century." Rikki Lee, Consultant, Wirelesslee "As a tech trending laggard, I found Amy Zuckerman's book an intelligent, refreshing, efficient and most of all, understandable, examination of things I need to know to navigate the future. I know I need to keep up with technological innovation and this is one book I expect to return to frequently to remind myself how to reap technology's benefits." Mary Case, Director, Quality Management to a Higher Power
Synopsis
Tech Trending The real technology visionaries don't talk about electronic commerce, or buying and selling on the World Wide Web. They're preparing for a networked world where tech trending-professionals operate their companies from the Web. Each day we will log onto our company website and operate from its web-based work stations. The Internet will be able to read and transmit all the information required to operate within an electronic supply network. Whatever software we need to run our businesses will be downloaded from service centers based on the Web. And thanks to the evolution of wireless technology we will be able to run our businesses en route to east Afghanistan carrying only a cell phone and a laptop. Much change must take place for the dream of a networked world to become reality. Tech Trending is both a visionary book and a practical guide to preparing yourself and your company for the networked world of the not-too-distant future. Amy Zuckerman offers advice on the technology trends that are here to stay and how to organize your business to meet the demands of technology change. Most importantly, it puts you, as tech trending professionals, firmly in the driver's seat by offering help on tracking technology change, managing your business in the new world and training employees to meet technology change and technology demands.
About the Author
Amy Zuckerman is an internationally acclaimed expert in standards, technology and global trends. Author of three books on these subjects, she has been published and cited in over 70 publications worldwide. She is principal of A - Z International Associates, an information packager and international strategy consultancy based in Amherst, Mass., and co-founder of Technology Communication Group and Global Knowledge Productions.
Table of Contents
How to Use This Book.
Foreword.
Acknowledgments.
Introduction.
TRACKING CHANGE: TODAY'S TREND ARE TOMORROW'S TECHNOLOGY.
Technology Trends: Communications in a Networked, B2B World.
Technology Trends: Moving from Supply Chain to Supply Network.
Technology Trends: Transportation and Logistics Empower the New Economy.
Tracking Change: Tools the Expert Use to Monitor and Affect Technology Trends.
HOW TO MANAGE AND ORGANIZE YOUR COMPANY OR INSTITUTION TO REAP TECHNOLOGY'S BENEFITS.
Managing Your Organization in a Networked, B2B World.
Setting Up a New Economy Organization.
Making Practical, Flexible, Cost-Effective Technology Choices.
TRAINING TO MEET TOMORROW'S TECHNOLOGY CHALLENGES.
Human Skills to Increase Technology Benefits in a Networked, B2B World.
Training to be a Tech Trender.
Index.