Synopses & Reviews
For business, engineering, and science students and professionals who demand a comprehensive guide to high-growth entrepreneurship,
Technology Ventures is the leading resource for analyzing opportunities and building new enterprises. Drawing on the latest academic research and practitioner insights,
Technology Ventures integrates clear theoretical frameworks with action-oriented examples and exercises. Its broad perspective on “technology,” including clean tech, information technology and the life sciences, ensures wide-ranging appeal to anyone with an interest in high-potential ventures.
The extensive features in this edition include:
• Expanded attention to “clean tech” startups in the energy and environment sectors
• Special coverage of university technology commercialization, open source innovation, and social entrepreneurship
• Eight cases, including two from the well-known Harvard Business School archive
• A “venture challenge” business plan exercise at the end of each chapter
• Extensive web-based resources, including sample presentations, more cases and business plans, and numerous videos of entrepreneurs and other thought leaders
Synopsis
Technology Ventures provides an action-oriented approach through the use of examples, exercises, cases, sample business plans, and recommended sources for more information. This comprehensive collection of concepts and applications provides both students and professionals with the tools necessary for success in starting and growing a technology enterprise. Entrepreneurship represents a vital source of change in all facets of society, empowering individuals to seek opportunity where others see insurmountable problems. Technology entrepreneurship is a style of business leadership that involves identifying high-potential, technology-intensive commercial opportunities, gathering resources such as talent and capital, and managing rapid growth and significant risks using principled decision-making skills.
About the Author
Tom Byers is Professor of Management Science and Engineering at Stanford University and founder of the Stanford Technology Ventures Program, which is dedicated to accelerating high-technology entrepreneurship education and creating scholarly research on technology-based firms. After receiving his Ph.D. from UC Berkeley, Tom spent over a decade in leadership positions in technology companies including Symantec Corporation. His teaching awards include Stanford's highest honor in 2005 and three national awards for entrepreneurship educators. Richard C. Dorf is Professor of Electrical Engineering and Professor of Management at the University of California, Davis. He is author of Introduction to Electric Circuits (7th Ed.), Modern Control Systems (10th Ed.), Handbook of Electrical Engineering (3rd Ed.), Handbook of Engineering (2nd Ed.), and Handbook of Technology Management. He is the co-founder of six technology firms and was recently elected a Fellow Member in The American Society for Engineering Education (ASEE)in recognition of his outstanding contributions to the Society. Andrew J. Nelson is Assistant Professor of Management at the University of Oregon's Lundquist College of Business, where he teaches courses in strategy and entrepreneurship. He received his Ph.D. and B.A. degrees from Stanford University and his M.Sc. from Oxford University. Prior to joining the University of Oregon, he held the post of Lecturer in management science and engineering at Stanford University. Dr. Nelson is well known for his research into university-based entrepreneurship
Table of Contents
Part 1: Venture Opportunity, Concept, and Strategy Chapter 1: Economic Growth and the Technology Entrepreneur Chapter 2: Opportunity and the Concept Summary Chapter 3: Vision and the Business Model Chapter 4: Competitive Strategy Chapter 5: Innovation Strategies Part 2: Venture Formation and Planning Chapter 6: Risk and Return Chapter 7: The Business Plan Chapter 8: Types of Ventures Chapter 9: Knowledge, Learning, and Design Chapter 10: Legal Formation and Itellectual Property Part 3: Detailed Functional Planning for the Venture Chapter 11: The Marketing and Sales Plan Chapter 12: Organizational Development Chapter 13: Acquiring and Organizing Resources Chapter 14: Management of Operations Chapter 15: Acquisitions and Global Expansion Part 4: Financing and Building the Venture Chapter 16: Profit and Harvest Chapter 17: The Financial Plan Chapter 18: Sources of Capital Chapter 19: Presentations and Deal Negotiations Chapter 20: Leading Ventures to Success