Synopses & Reviews
Published June 2004
Technology Ventures is the first textbook to thoroughly examine a global phenomenon known as “technology entrepreneurship.” Entrepreneurship represents a vital source of change in all facets of society, empowering individuals to seek opportunity where others see insurmountable problems. Technology entrepreneurship is a style of business leadership that involves identifying high-potential, technology-intensive commercial opportunities, gathering resources such as talent and capital, and managing rapid growth and significant risks using principled decision-making skills.
The book integrates the most valuable entrepreneurship and technology management theories from some of the world’s leading scholars and educators. It provides an action-oriented approach through the use of examples, exercises, cases, sample business plans, and recommended sources for more information. This comprehensive collection of concepts and applications provides both students and professionals with the tools necessary for success in starting and growing a technology enterprise. Technology Ventures details the critical differences between scientific ideas and true business opportunities.
For a current list of schools who have adopted the textbook for use in their courses, please visit:http://edcorner.stanford.edu/techventures/additional_activecourses.htm
Synopsis
The first textbook to thoroughly examine a global phenomenon known as "technology entrepreneurship," this text provides an action-oriented approach through the use of examples, exercises, cases, sample business plans, and recommended sources for more information. This comprehensive collection of concepts and applications details the critical differences between scientific ideas and true business opportunities.
About the Author
Richard C. Dorf is Professor of Electrical Engineering and Professor of Management at the University of California, Davis. He is author of Introduction to Electric Circuits (7th Ed.), Modern Control Systems (10th Ed.), Handbook of Electrical Engineering (3rd Ed.), Handbook of Engineering (2nd Ed.), and Handbook of Technology Management. He is the co-founder of six technology firms and was recently elected a Fellow Member in The American Society for Engineering Education (ASEE)in recognition of his outstanding contributions to the Society.Tom Byers is Professor of Management Science and Engineering at Stanford University and founder of the Stanford Technology Ventures Program, which is dedicated to accelerating high-technology entrepreneurship education and creating scholarly research on technology-based firms. After receiving his Ph.D. from UC Berkeley, Tom spent over a decade in leadership positions in technology companies including Symantec Corporation. His teaching awards include Stanford's highest honor in 2005 and three national awards for entrepreneurship educators.
Table of Contents
Section I 1 Capitalism and the Technology Entrepreneur2 The Opportunity, the Entrepreneur, and the Business Summary3 Building Competitive Advantage4 Creating Strategy5 Technology, Innovation, and TimingSection II6 Risk, Return, and Product Design7 Corporate Technology Ventures8 Creating New Ventures and the Business Plan9 Building Knowledge and Learning in a New Enterprise10 Name, Legal Formation, and Intellectual PropertySection III11 The Marketing and Sales Plan12 The New Enterprise Organization13 Acquiring, Organizing, and Managing Resources14 Acquisitions, Mergers, and Global Business15 The Management of OperationsSection IV16 The Profit and Harvest Plan17 The Financial Plan18 Sources of Capital19 Presenting the Plan and Negotiating the Deal20 Leading the New Technology Venture to SuccessAppendix A Business PlansAppendix B CasesAppendix C GlossaryAppendix D Information on the Internet