Synopses & Reviews
Political campaigns are highly complex and sophisticated communication events: communication of issues, images, social reality, and persons. They are essentially exercises in the creation, recreation, and transmission of significant symbols through human communication. As we attempt to make sense of our environment, political bits of communication inform our voting choices, world views, and legislative desires. This volume considers the 1992 presidential campaign from a communication perspective. Each chapter focuses on a specific area of political campaign communication: the communication functions and activities across the campaign phases, the nomination conventions, the debates, political advertising, the discussion and framing of issues, candidate images, the role and impact of network and local news, electronic town hall meetings, and C-Span.
Synopsis
Considers the 1992 presidential campaign from a communication perspective, examining the nomination conventions, the debates, political advertising, 'electronic town hall' meetings, and the role and impact of the media.
Description
Includes bibliographical references(p. [247]-2530 and index.
Table of Contents
Series Foreword
Preface
Acknowledgments
A Communication Model of Presidential Campaigns: A 1992 Overview by Robert E. Denton, Jr. and Mary Stuckey
The Early Campaign by Judith S. Trent
The 1992 Presidential Nominating Conventions: Cordial Concurrence Revisited by David Timmerman and Larry David Smith
The 1992 Presidential Debates by Robert V. Friedenberg
Political Advertising in the 1992 Campaign by Lynda Lee Kaid
A Time for Change in American Politics: The Issue of the 1992 Presidential Election by Rachel L. Holloway
Voter Rationality and Media Excess: Image in the 1992 Presidential Campaign by Alan Louden
Television News and the Advertising-Driven New Mass Media Election: A More Significant Local Role in 1992? by Montague Kern and Robert H. Wicks
The Electronic Town Hall in Campaign '92: Interactive Forum or Carnival of Buncombe? by Dan Nimmo
Video Verite: C-SPAN Covers the Candidates by Jannette Kenner Muir
Selected Bibliography