Synopses & Reviews
This casebook, written by a renowned communications expert, offers you the skills for successful case analysis, along with a comprehensive collection of 36 cases that may be applied to any Business Communication issue or theme. The cases in this book focus on real-world companies (i.e. Northwest Airlines, Merck, The Walt Disney Company, Google, Procter and Gamble, Wal-Mart, McDonalds, Sony and Kraft,) and provide the opportunity to put Business Communication theory into practice.
About the Author
James S. O'Rourke teaches management and corporate communication at the University of Notre Dame, where he is Founding Director of the Eugene D. Fanning Center for Business Communication and Concurrent Professor of Management. In a career spanning four decades, he has earned an international reputation in business and corporate communication. Business Week magazine has twice named him one of the "outstanding faculty" in Notre Dame's Mendoza College of business. His publications include MANAGEMENT COMMUNICATION: A CASE-ANALYSIS APPROACH from Prentice-Hall, now in second edition, and BUSINESS COMMUNICATION: A FRAMEWORK FOR SUCCESS from Thomson Learning. Prof. O'Rourke is also senior editor of an eight-book series on Managerial Communication and is principal author or directing editor of more than 100 management and corporate communication case studies. Prof. O'Rourke is a graduate of Notre Dame with advanced degrees from Temple University, the University of New Mexico, and a Ph.D. in Communication from the S. I. Newhouse School of Syracuse University. He has held faculty appointments at the United States Air Force Academy, the Defense Information School, the United States Air War College, and the Communications Institute of Ireland. He was a Gannett Foundation Teaching Fellow at Indiana University in the 1980s, and a graduate student in language and history at Christ's College, Cambridge University in England during the 1970s. Prof. O'Rourke is a member and trustee of The Arthur W. Page Society, a member of the Reputation Institute, and the Management Communication Association. He is also a regular consultant to Fortune 500 and mid-size businesses throughout North America.
Table of Contents
Part One: BRAND IMAGE AND IDENTITY. 1. American Girl: A Protest over Corporate Philanthropy, Halvorsen-Ganepola, M.; Murphy, K; and O'Rourke, J. S. (Editor). 2. BP America: The Prudhoe Bay Oil Spill and a Commitment to "Being Green", Hermo, J.; and O'Rourke, J. S. (Editor). 3. Brooks Brothers: A Philosophy of Dress, Johnson, J. M.; Stevenson, C. C.; and O'Rourke, J. S. (Editor). 4. CBS News: Challenging the Authenticity of a News Source, Stevenson, C.; Suhanic, K.; and ORourke, J. S. (Editor). 5. Chicago Sun-Times: When Truth Tellers Lie, Morales, S. M.; and O'Rourke, J. S. (Editor). 6. De Beers Ltd.: Polishing Up Its Brand for the U.S. Market, Davgun, A.; McDaniel, H.; Thomas, M.; and O'Rourke, J. S. (Editor). 7. Kmart Corporation: Saving an American Icon, Brown, J.; Lesser, D.; and O'Rourke, J. S. (Editor). 8. Kraft Foods, Inc.: The Cost of Advertising on Childrens Waistlines, Hwa, P.; Housman, T.; and O'Rourke, J. S. (Editor). 9. McDonalds Corporation: Who Is Responsible for Americas Obesity?, Wysocki, J.; Dennhardt, A.; and ORourke, J. S. (Editor). 10. McDonalds Corporation: Regilding the Golden Arches, Kays, C.; Kimmet, M.; O'Rourke, J. S. (Editor). 11. Mothers Work, Inc.: Brand Image and Accusations of Employment Discrimination, Billick, C.; Wong, L.; and O'Rourke, J. S. (Editor). 12. Sony BMG Corporation: Digital Rights Management, Curry, J. J.; Butcher, K. A.; and O'Rourke, J. S. (Editor). 13. Target Corporation: Pharmacists Acts of Conscience and the "Plan B" Pill, Cox, J. L.; Berry, K. M.; and O'Rourke, J. S. (Editor). 14. The New York Times and Jayson Blair: All the News Thats Fit to Print?, Smeraglinolo, M.; Wehmer, J.; and O'Rourke, J. S. (Editor). 15. Wal-Mart Stores, Inc.: Image Issues for the Worlds Largest Retailer, Katcherian, A. L.; Blazek, M. F.; and O'Rourke, J. S. (Editor). Part Two: CRISIS MANAGEMENT. 16. ChoicePoint: Personal Data and a Loss of Privacy, Bailey, Q.; Gilfillan, B.; and O'Rourke, J. S. (Editor). 17. Guidant Corporation: Heart Implants and Patient Trust, Anderson, J.; Eggleton, L.; and O'Rourke, J. S. (Editor). 18. Martha Stewart Living Omnimedia, Inc.: An Accusation of Insider Trading, Westby, A. R.; Moulton, M. P.; and O'Rourke, J. S. (Editor). 19. Morgan Stanley and the Events of September 11, 2001, Ulto, S.; Strmiska, D.; O'Rourke, J. S. (Editor). 20. Procter and Gamble: Confrontation with People for the Ethical Treatment of Animals, Dillon, P.; Paxton, J.; and O'Rourke, J. S. (Editor). 21. Wendys International: Pointing a Finger at Fraud, Gaumond, C.; Kim, H.; and O'Rourke, J. S. (Editor). Part Three: FINANCIAL SERVICES. 22. Citigroup: Restoring Ethics and Image Before Growth, Lee, D.; Ratliff, J.; and O'Rourke, J. S. (Editor). 23. Google, Inc.: Responding to Scrutiny Surrounding Its Initial Public Offering, Ellescas, S. D.; Gonzales, J. C.; and O'Rourke, J. S. (Editor). 24. KPMG: Running for Shelter, Ragsdale, M.; Bucholz, E.; and O'Rourke, J. S. (Editor). 25. The New York Stock Exchange: An Identity in Jeopardy Abdalla, S. A.; Sanderson, S. J.; and O'Rourke, J. S. (Editor). Part Four: INTERNATIONAL and INTERCULTURAL. 26. Google, Inc.: Entrance into the Chinese Market and Government Censorship Harris, B.; Ogilvy, A.; and O'Rourke, J. S. (Editor). 27. Dewey Ballantine, LLP: Cultural Stereotypes and an Interoffice E-mail O'Rourke, J. S. 28.The Walt Disney Company: Launch of a Hong Kong Theme Park, Baldwin, J. L.; Liu, A.; Suzuki, H.; and O'Rourke, J. S. (Editor). Part Five: PHARMACEUTICAL. 29. GlaxoSmithKline: Executive Compensation and a Shareholder Revolt, Eklund, J.; Frymoyer, S.; Yamabayashi, K.; and O'Rourke, J. S. (Editor). 30. Merck and Co., Inc.: A Recall of Vioxx, Bartucci, G.; Gust, A.; and O'Rourke, J. S. (Editor). 31. Wyeth Pharmaceuticals: Premarin, Prempro and Hormone Replacement Therapy, Huang, K. I. C.; Vanaelstyn, M; and O'Rourke, J. S. (Editor). Part Six: TRANSPORTATION. 32. Alaska Airlines: Navigating through Crisis toward an Uncertain Future, Hein, C.; Tipps, T.; and O'Rourke, J. S. (Editor). 33. Amtrak Acela: The Challenge of High-Speed Passenger Rail Service, Benson, A.; Hermo, J.; and O'Rourke, J. S. (Editor). 34. JetBlue: Balancing Passenger Privacy and Airline Security, Morales, S. M.; Somerville, N. R.; and O'Rourke, J. S. (Editor). 35. JetBlue: Competing for Marketshare in a Turbulent Industry, Kellman, J.; Archer, T.; Beal, M.; and O'Rourke, J. S. (Editor). 36. Northwest Airlines: Labor Relations in a Turbulent Industry, Durkalski, D.; Peer, C.; Sawyer, A.; and O'Rourke, J. S. (Editor).