Synopses & Reviews
Synopsis
India's rural BPO guru Pradeep Nevatia joins with New York-based hedge fund investor Rahul Nevatia to present the until-now abstract concept of abundance through an innovative managing by ethics (MBE) framework that uncompromisingly connects individual self to collective self in self sustained abundance beyond the hocus-pocus of scarcity. As against the card-carrying management by objectives (MBO) acquirement, the pioneering MBE paradigm sets human-nature co-existence as the basis to realize abundance, the source energy of all beings.
The ethics-abundance theme of this book could not be timelier for businesses to reconstruct their growth strategies for a sustainable future following the coronavirus pandemic. The industrial and financial engineering duo has leveraged their respective business turnaround and foot-on-the-gas-pedal backgrounds to thoroughly revamp the contemporary policy-goal deployment methodologies and make determined amendments to reconfigure several management processes in vogue to deliver sustainable business results in a meaningfully restructured leadership-fellowship relationship dynamic replacing the scarcity-driven everyday mill with natural rhythms of abundance.
Synopsis
This book is geared towards both students and professionals looking to explore the interconnectedness of digital technologies for marketing and branding purposes.The field of marketing has seen an evolution in how brands communicate with consumers, how consumers communicate with brands, and how consumers communicate with one another. Digital technologies such as mobile phones, the internet, social media, and email contribute to what is known as the digital marketing landscape. Digital marketing offers unique ways to meet consumers where they are, engage with potential and existing consumers, capture the voice of the consumer; allow consumers to be part of a brand narrative.
This book is geared towards both students and professionals looking to explore the interconnectedness of digital technologies for marketing and branding purposes. This book offers an overview of the digital marketing landscape and how the various elements of digital can work synergistically. When the power of an integrated digital strategy is optimized, both consumers and brands benefit.
The Digital Marketing Landscape serves as a practical guide for both students and professionals in a variety of settings. Readers will become familiar with terminology, understand how the different areas of digital marketing connect and work together, and gain the knowledge needed to generate valuable and actionable managerial insights for more informed decision-making.